Luxury, Sport and Lifestyle Company PPR Appoints Ruder Finn as US Corporate PR Agency
NEW YORK, March 29, 2012 /PRNewswire/ — The parent company of leading global luxury and sport & lifestyle brands, PPR, has appointed Ruder Finn to handle corporate communications in the US. PPR has a portfolio of 16 fast-growing brands including Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, and Tretorn. The company has built a diverse portfolio of complementary premium brands with broad global appeal. Each brand has a distinct appeal and has been a trend-setter in its respective category. With a distinct style and an entrepreneurial spirit, the PPR brands are diverse in terms of market positioning, product category, geographical reach, target demographics and price points. PPR recently established offices in the US under the leadership of Laurent Claquin, to further build the company’s presence within the Americas.
Ruder Finn will support PPR to increase the company’s recognition and reputation as the Group continues to focus on its portfolio of fast growing companies and profitable brands.
Commenting on the appointment, Laurent Claquin, head of PPR Americas, said: “We selected Ruder Finn for their business insights, creativity and knowledge of the market and look forward to working with them on some exciting new initiatives.”
Kathy Bloomgarden, CEO of Ruder Finn said: “This is a transformational moment for the luxury, sports and lifestyle industry in the US, requiring innovative communications techniques. We are delighted to be working with PPR with its incredible stable of luxury and sport & lifestyle brands. The company has impressive growth plans in the US and a compelling story that we look forward to telling.”
The PPR Group empowers a coherent ensemble of Luxury and Sport & Lifestyle premium brands, specializing in apparel and accessories, to reach their full growth potential. Distributed in more than 120 countries, PPR generated revenues of euro 12.2 billion in 2011 and had over 47,000 employees at year end. The PPR share is listed on Euronext Paris. (FR 0000121485, PRTP.PA, PPFP). Find out more on Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, Tretorn and Fnac at www.ppr.com.
About Ruder Finn
Ruder Finn, Inc. is a leading independent communications agency with more than 65 years experience. Maintaining offices in New York, London, Paris, Beijing, Hong Kong, Shanghai, Singapore, Guangzhou, Mumbai and New Delhi, the agency employs over 400 of the leading public relations professionals in the world. Ruder Finn is organized around four strategic pillars that reflect its key areas of leadership: Health & Wellness, Corporate & Public Trust, Technology & Innovation and Consumer Connections. Expertise includes corporate reputation management, branding, cultural and social issues, and intent-driven social media through its full-service digital agency, RFI Studios. For more information log onto www.ruderfinn.com
SOURCE Ruder Finn