Bunge Margarine Product Melts Hippie Hearts in Major Motion Picture
ST. LOUIS, March 29, 2012 /PRNewswire/ — Bunge North America, the North American operating arm of Bunge Limited (NYSE: BG), announced that its margarine products will be featured in the newly-released film, “Margarine Wars.”
“Margarine Wars” premieres on March 29 at the Arclight Theater on Sunset Blvd in Hollywood, California. Bunge’s food truck M.O.E. II, which stands for Mobile Oil Experts and travels the U.S. promoting zero trans-fat per serving frying oils and trans fat free shortening, will be serving up healthy dishes on the red carpet during the premiere.
“We are pleased to supply product for a film that takes a tongue-in-cheek approach to how Americans fell in love with margarine during a time when there were actual laws restricting sales,” said Bill McCullough, director of foodservice marketing for Bunge Oils.
The film is set in butter-rich Wisconsin where an aspiring hippie from New York dupes the son of a dairy farmer into smuggling illegal margarine into the town of Butterfield. Bunge’s margarine product makes multiple appearances throughout the film, including one with Doris Roberts of “Everybody Loves Raymond” fame.
Bunge is a global leader in margarine and spreads production, and with a recent acquisition, has more than doubled its manufacturing capacity for margarine and spreads in North America and entered the retail private label business.
“We are excited to leverage Bunge’s global margarine expertise to help offer our food processor, foodservice and retail customers healthier margarine and spreads solutions,” said McCullough.
For more information about Bunge’s products and its debut in “Margarine Wars” please visit www.BungeTV.com.
For more information on M.O.E. and to see images from Hollywood and the red carpet please visit www.BungeMoe.com.
About Bunge North America
Bunge North America (www.bungenorthamerica.com), the North American operating arm of Bunge Limited (NYSE: BG), is a vertically integrated food and feed ingredient company, supplying raw and processed agricultural commodities and specialized food ingredients to a wide range of customers in the livestock, poultry, food processor, foodservice and bakery industries. With headquarters in St. Louis, Missouri, Bunge North America and its subsidiaries operate grain elevators, oilseed processing plants, edible oil refineries and packaging facilities, and corn dry mills in the U.S., Canada and Mexico.
About Bunge Limited
Bunge Limited (www.bunge.com, NYSE: BG) is a leading global agribusiness and food company with approximately 32,000 employees in more than 30 countries. Bunge buys, sells, stores and transports oilseeds and grains to serve customers worldwide; processes oilseeds to make protein meal for animal feed and edible oil products for commercial customers and consumers; produces sugar and ethanol from sugarcane; mills wheat and corn to make ingredients used by food companies; and sells fertilizer in North and South America. Founded in 1818, the company is headquartered in White Plains, New York.
SOURCE Bunge North America