Last updated on April 16, 2014 at 12:17 EDT

See Le Voyage Inspire by Infiniti JX! – The all-new Infiniti JX Challenges Gravity in first-ever, streaming Cirque du Soleil(R) performance

March 30, 2012


MONTREAL, March 29, 2012 /PRNewswire/ – Earlier today, thousands of
Infiniti and Cirque du Soleil enthusiasts enjoyed the first-ever, live,
online streaming performance featuring the all-new Infiniti JX.
Inspired by daring acrobatics and innovative engineering, Infiniti and
Cirque du Soleil leveraged their unique partnership to create a
first-of-its-kind, 11-minute performance now viewable via both brands’
YouTube and Facebook pages.

(Photo: http://photos.prnewswire.com/prnh/20120330/MO675)

The performance, specially choreographed by Cirque du Soleil’s Special
Events team, featured the versatile Infiniti JX being hoisted into the
air ‘performing’ with 9 Cirque du Soleil artists. The collaboration
reinforced Cirque du Soleil’s bold creativity while helping introduce
the world to the all-new Infiniti JX, already a challenger in the
luxury crossover market.

Immediately following the performance, an interactive video Q&A was held
with Mario D’Amico, Senior Vice President, Cirque du Soleil Corporate
Marketing and Wendy Durward, Director, Infiniti Canada.

“I am very proud that we were able to work so closely with Cirque du
Soleil to create a truly Inspired Performance for our thousands of
Social Media fans around the globe,” said Wendy Durward, Director, Infiniti Canada. “There has already been an overwhelmingly
positive response to the all-new Infiniti JX, and I am very honored to
have been able to leverage our unique partnership with Cirque du Soleil
to create, for our enthusiasts, something that, before today, seemed
only imaginary.

You may view a live recording of today’s performance by clicking Le Voyage Inspire by Infiniti JX. Moving forward, you may also stay tuned for additional information and
video documenting the exciting conception of this performance, as well
as captivating, high-resolution imagery via:


The 7-passenger, 2013 Infiniti JX, arriving now at Infiniti Retailers in
the United States and Canada, is designed to challenge the traditional
luxury crossover market with innovative features such as the World’s
First Back-Up Collision Intervention system, a 2(nd) Row Seat that slides forward with a child seat installed, so you can
effortlessly access the third row, and Infiniti Personal Assistant
offering 24/7 access to a live concierge. Learn more at Infiniti.com.

With a shared commitment to creativity and performance, Infiniti is an
Official Sponsor and exclusive Automotive Partner of Cirque du Soleil.

The Creativity of Cirque du Soleil Special Events
Since 1984, Cirque du Soleil is known for its live shows presented under
big tops (tents) or in theatres. But while the heart of Cirque du
Soleil’s main activity remains creating live shows, the organization
has extended its activities towards conceiving, designing and producing
a wide range of unique experiences and upscale events. Whether for
major international events like the Academy Awards or the 2012 Super
Bowl Halftime performance with Madonna, to global brands from Infiniti
to Xerox, the Cirque du Soleil Special Events team is dedicated to
designing and producing unique, exquisite experiences.

About Cirque du Soleil
Cirque du Soleil is primarily a creative content provider for a wide
variety of unique projects. In addition to shows, the company, which
has its International Headquarters in Montreal, extends its creative
talent to other spheres of activity. While maintaining stringent
standards of artistic quality and originality, Cirque du Soleil brings
to innovative projects the same energy and spirit that characterize
each of its shows.

Cirque du Soleil is a Quebec-based organization providing high-quality
artistic entertainment. Since its beginnings in 1984, more than 100
million spectators in over 300 cities on six continents have been
thrilled by Cirque du Soleil.

For more information about Cirque du Soleil, visit www.cirquedusoleil.com.
To find out more about the ONE DROP Foundation, visit www.onedrop.org.

About Infiniti
Infiniti offers a full-line of luxury performance vehicles designed to
inspire at every turn, including the all-new 2013 Infiniti JX luxury
crossover which joins the G Sedan, G Coupe, M Sedan, EX, FX and QX.
More information about Infiniti and the Total Ownership Experience® can
be found at www.infiniti.com. Infiniti continues to launch across the globe through a dedicated
network of Infiniti Retailers that share a commitment to exceptional
hospitality throughout the entire period of ownership. Epitomizing the
purest spirit of Inspired Performance, Infiniti is a partner of current
World Champions Red Bull Racing in the FIA Formula One World
Championship, and double World Champion Sebastian Vettel is the first
Infiniti Global Brand Ambassador.


Source: PR Newswire