Havas to Unite Creative and Media Teams in New Tribeca/Hudson Square Offices
NEW YORK, April 2, 2012 /PRNewswire/ — The majority of Havas Group’s New York based agencies will be moving into a new building together in 2013, as announced recently by David Jones, Global CEO Havas. This follows the regrouping of Havas’ Paris based creative and media agencies in its new Parisian HQ in January.
This move reflects the Havas group’s desire to reinforce its position as the most integrated of all the communications groups and its ambition to further strengthen creative and media integration by increasing shared platforms, encouraging synergies and promoting joint entities. It will also deliver operational efficiencies through HQ cost reduction and aligned back offices, and facilitate new Havas transversal offers, such as events, production, luxury.
This announcement follows Havas’ decision to rebrand its agencies which, as of September 2012, will see the replacement of the Euro RSCG brand by the Havas Worldwide brand. In addition to underlining the integration of Havas, the rebranding aims to emphasize the simplicity of the Havas structure and increase visibility for its brand.
The new premises will be located at 200 Hudson Street in Tribeca/Hudson Square and will offer, in addition to office and meeting space, new facilities including an in-house production studio, an innovation laboratory, a theater and a cafe.
“We believe that clients are increasingly looking today for agency partners who understand both brand and digital, who can work seamlessly across media and creative and who actually do the hard work of integration for them rather than leaving it to be the clients’ problem, ” says David Jones, Global CEO, Havas. “This move and the rebranding reflect our desire to reinforce the structural advantage and superior integration of Havas compared to the other big communication groups. Putting the media and creative agencies in the same building as we have in other parts of the world such as Paris, Chicago, Boston and Shanghai is another important step to delivering better for our clients,” added Jones.
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two Business Units, Havas Worldwide and Havas Media, in order to optimize synergies and further reinforce Havas’s position as the most integrated of all of the major holding companies. Havas Worldwide incorporates the Euro RSCG Worldwide global network (233 offices in 75 countries including the brands : Euro RSCG, Euro RSCG Life, Euro RSCG 4D and Euro RSCG WW PR, ) as well as the Arnold micro-network (16 agencies, in 15 countries across 5 continents) and agencies with strong local identities. Havas Media (present in over 100 countries) incorporates the MPG, Arena Media, Havas Sports & Entertainment and Havas Digital brands. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 15,000 people. Further information about Havas is available on the company’s website: www.havas.com
About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, Charles Schwab, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA) (Paris: HAV.PA). For more information about the company, please visit http://www.eurorscg.com/.
Contact: Lisa Gruber Global Communications Manager Euro RSCG Worldwide T: (212) 886-2018 firstname.lastname@example.org