The Nation’s Largest Consumer Packaged Goods Competition Announces 2013 Call for Entries
NEW YORK, April 2, 2012 /PRNewswire/ — Product of the Year USA (www.productoftheyearusa.com), the only consumer product award that rewards innovation, today announced that it will again join forces with TNS to determine the year’s most innovative products for 2013. The products will be voted on by 50,000 consumers in a national survey conducted by TNS. Consumer packaged goods companies throughout the nation are invited to join the ranks of Procter & Gamble, Nestle, Kimberly-Clark Corporation, Colgate-Palmolive Company, Del Monte Foods, ConAgra Foods, Inc., Reckitt Benckiser Group, Mars and many more in the nation’s largest consumer survey on product innovation.
The Product of the Year logo is a powerful seal honoring the most innovative products from a variety of consumer product categories as voted on by over 50,000 shoppers nationwide. A recent study by TNS found that carrying the Product of the Year stamp of approval increases a product’s credibility and consumer trial. Research shows that the POY seal on packaging is 25% more effective at generating purchase intent than the word “new!” Additionally, 36% of consumers are more likely to trust an advertisement featuring a Product of the Year seal.
The coveted Product of the Year 2012 seal is already being seen on packages and in marketing campaigns of many of this year’s 22 winners, which include Orville Redenbacher’s® Pop Up Bowl, Snickers® Peanut Butter Squared, Healthy Choice® Top Chef inspired Cafe Steamers, Clairol® Nice ‘n Easy Color Blend Foam, Wisk® Deep Clean(TM), Milk-Bone® Mini’s Dog Treats, Sierra Mist® Natural(TM), Air Wick® Flip & Fresh and others. The stamp of approval increases a product’s credibility and heightens consumer exposure resulting in elevated sales.
“Product of the Year recognizes the newest, most innovative products by awarding them with our annual seal, helping shoppers cut through the clutter of an oversaturated consumer packaged goods marketplace,” said Colleen Kelly, Managing Director of Product of the Year USA. “In today’s technology-driven economy, companies have the capability to listen to their costumers and develop innovations tailored to what they need. The products we honor each year prove to be not only cutting-edge, but make consumers’ lives easier.”
Hosted in 32 countries worldwide for more than two decades, Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods. U.S. shoppers will be called upon to vote and select a new generation of winners who will earn the POY endorsement in their product category to be announced in early 2013. Eligible products must be launched since January of 2011 and demonstrate innovation. The final deadline to enter products is July 31st 2012. To enter a product and for more information, please visit www.productoftheyearusa.com or call 212-213-0600.
About Product of the Year:
Product of the Year is the only consumer product award that rewards innovation and is voted on by real consumers. Established 26 years ago in France, POY currently operates in 32 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Backed by the votes of 50,000 consumers, the distinct red POY logo serves as shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10-15%. Product of the Year accepts entries every year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study. For more information visit www.productoftheyearusa.com.
TNS is the world’s largest custom research agency, delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 70 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit www.tns-us.com for more information.
SOURCE Product of the Year