Cambio Adds HuffPost Teen, Meez and Teen Ink to the Cambio Network
LOS ANGELES, April 2, 2012 /PRNewswire/ — Cambio, a leading online entertainment platform for teens and young adults, today announced the addition of three new partners, HuffPost Teen, Meez and Teen Ink to the Cambio Network. With an aggregated audience of more than 12.5 million monthly unique visitors worldwide, according to comScore figures, the Cambio Network enables advertisers to reach a mass audience in a highly targeted, immersive experience. By limiting the network to a select group of best-in-class sites, the Cambio Network also provides the highest level of transparency and accountability to brand partners such as AT&T.
HuffPost Teen, Meez and Teen Ink join Cambio and Wetpaint Entertainment as members of the Cambio Network where, in addition to enabling brands to achieve extensive reach, the partner sites within the network practice a high level of collaboration. All five member sites will share content as well as proprietary business and audience growth strategies.
“Cambio has its finger on the pulse of teens and young adults around the country, knowing what are their interests, behaviors, spending habits and personalities,” said Nathan Coyle, general manager, Cambio. “By adding these truly exceptional sites to our network, we have the ability to deliver mass reach on a limited number of platforms, offering advertisers an unmatched level of transparency and control.”
This expansion of the Cambio Network continues the momentum behind Cambio.com’s own organic growth. Since the launch of Cambio 2.0 in September 2011, the site has more than doubled its audience. The growth was driven in part by the company’s search engine optimization and social media strategies, as well as the compelling mix of premium video programming, including the award winning Web series “Aim High” and “CliffsNotes Films.”
HuffPost Teen is the go-to platform for young people to talk about the issues that matter most to them — not just academically but also socially and culturally. HuffPost Teen is written primarily by its readers — young people who want to share their passions, their experiences, and their stories.
“We’ve had tremendous success in delivering a compelling social entertainment experience and Cambio – and its partner AOL – are ideally positioned to offer premium, relevant advertising to our audience,” said John Cahill, CEO, Meez. “Our predominantly U.S. audience is highly engaged, spending an average of over three hours per month per visitor, and is a direct match for the Cambio Network.”
Meez provides users the ability to create virtual worlds directly on the site, providing a social outlet for networking, gaming, rich multimedia sharing and more through its state of the art technology and is consistently ranked as a top 20 U.S. Internet site measured by engagement. In July 2011, comScore/MediaMetrix ranked Meez.com as #15 overall on the Internet for user engagement with time spent of over 145 minutes per visitor.
“Teen Ink provides the Cambio Network with the largest site devoted entirely to teen-generated content,” said John Meyer, president, Teen Ink. “This new relationship will bring new resources to our teen participants and allow more advertisers to take advantage of our unique, dedicated audience.”
For more than 23 years, Teen Ink has been a leader in publishing fiction, nonfiction, poetry, art, photography and video written entirely by teens. The Teen Ink Website allows teens to comment on others work, rate each article, offer peer review, participate in live chat and much more. In addition, Teen Ink publishes a monthly print magazine with the same content and the magazine is distributed in schools nationwide.
Cambio is a leading online entertainment platform, connecting teens and young adults with the biggest names in film, television, music, sports and fashion. Cambio is an anchor member of the Cambio Network, which has a global reach of more than 12.5 million monthly unique visitors and 316 million monthly page views. Cambio creates compelling, award-winning original video programming, news and social experiences. The company attracts a roster of marquee entertainment and corporate partners including Mark Burnett Productions, Warner Bros. Digital, McG, Killer Films, Jennifer Lopez, among others. Headquartered in New York and Los Angeles, Cambio is a joint venture between AOL, MGX Lab, and Jonas Group.
For more information, visit www.cambio.com.
Meez is an online virtual playground that allows teens to create social and multimedia activities to share with friends. Meez is a fast-growing, online community that combines a social virtual world with social networking, gaming, rich multimedia sharing and more. In this immersive, interactive environment, users can express their personal taste by creating unique avatars and Meez Rooms styled with Meez’s original fashions, virtual goods and today’s hottest brands. Meez is where teens get to share their own interests with one another, from fashion, music, videos and hobbies – nearly anything they love to do in real life – with friends, in a cool virtual hangout.
ABOUT TEEN INK
Teen Ink is a national teen monthly magazine, book series, and website devoted entirely to teenage writing, art, photos and forums. Students age 13-19 can participate, register and/or submit work. Distributed through classrooms by English teachers, Creative Writing teachers, Journalism teachers and art teachers around the country, Teen Ink magazine offers some of the most thoughtful and creative work generated by teens and has the largest distribution of any publication of its kind. The site runs completely on submissions from teenagers nationwide for their content.
Wetpaint is a next-generation media company that uses its proprietary state-of-the-art technologies and expertise in social media to drive and monetize audiences. The company is creating a portfolio of best-in-class media properties; the first, Wetpaint Entertainment, delights 18-34 year-old women with in-depth coverage of their favorite TV shows, stars and fashion. Founded by Internet pioneer Ben Elowitz, and with offices in Seattle and New York, Wetpaint is backed by Accel Partners, the investors behind Facebook and Groupon.