Innovations in Sports Nutrition

LONDON, April 3, 2012 /PRNewswire/ –

29-30 May 2012 – Radisson Blu Portman Hotel, London

http://www.fi-sportsnutrition.com

Always tracking the major trends in the F&B industry, Fi Conferences, together with
GSK Nutrition, Beneo, Bio-Synergy, the European Specialist Sports Nutrition Alliance
(ESSNA), International Society of Sports Nutrition (ISSN), Arsenal FC and Sport UK,
launches its first Sports Nutrition conference; a timely two-day conference providing food
and beverage manufacturers with the insights they need to reformulate and develop
breakthrough sports nutrition products that utilise the latest ingredients and research to
appeal to the everyday consumer.

Traditionally, sports nutrition products have been focused towards elite level
athletes but the market is being transformed by the emergence of regular consumers who
enjoy exercise and recognise the role that nutrition can play in helping them stay healthy
and achieve their goals. The forecasted 20% growth for the sports nutrition market is
being driven by two major groups; recreational users (who pursue sport as a hobby) and
lifestyle users (who consume sports nutrition products as a building block towards
healthier lifestyles), and is no longer exclusively consumed by athletes and
bodybuilders.*

Innovations in Sports Nutrition will provide both established market players and those
considering entering this booming industry the knowledge to increase or adapt their
existing product line to tap into this sector or develop completely new product concepts
to capitalise on the opportunity this generation-spanning trend towards healthy lifestyles
provides.

For full programme information and to register please go to

http://www.fi-sportsnutrition.com.

About Fi Conferences:

Fi Conferences is an extension of Fi Europe Exhibitions, whose food ingredients event,
which celebrated its 25th year in 2011, attracts over 20,000 visitors. Fi Conferences,
which runs its modular conference alongside this annual exhibition, offers topic-led
conferences and workshops that focus on the hottest issues facing ingredient suppliers and
manufacturers in the food and beverage ingredients industry. Fi Conferences provide the
information and insights needed by R&D, product development, innovation and marketing
professionals at both ingredient suppliers and food & beverage manufacturers.

http://www.ficonferences.com

*Euromonitor

        For further information, please contact:
        Simon Hoare
        Conference Programme Editor
        Fi Conferences
        t: +44(0)20-7955-3909
        e: simon.hoare@ubm.com

SOURCE Fi Conferences