Hamilton Bank Unveils A New Name, A New Look
While most banks have been struggling, Hamilton Bank has been growing for 97 years
BALTIMORE, April 3, 2012 /PRNewswire-USNewswire/ — Robert DeAlmeida, president/CEO of Hamilton Bank announced the bank’s new name and the launch of its new brand. Formerly Hamilton Federal Bank, the community bank evolved its name to Hamilton Bank in order to better represent the wide range of services it now provides, including the addition of small business banking within the last two years. With the name change, the bank has introduced a new logo, tagline, and web site, as well as a marketing communications campaign to reflect its stability, growth and commitment to Greater Baltimore. Vitamin, agency of record for Hamilton, is handling the campaign.
Federal savings accounts and mortgage loans were the foundation of Hamilton Bank in 1915, but today the bank offers a wide range of services and multiple locations to meet its customers’ total banking needs. The bank has offered lines of credit, mortgages, home equity loans, online banking and 30,000 no-fee ATMs throughout the region for years, yet it has been difficult for Hamilton Bank to be recognized as more than just a savings bank.
DeAlmeida emphasizes that the new name and new logo are a change in branding only, not in bank ownership or in the level of customer service consistently delivered by Hamilton Bank.
“We’re energized by our new look and want to assure our customers that the only way they will be affected by our new branding is that they will be more aware of the types of services we offer,” says DeAlmeida. “We’re accessible in person and online, and customers can still think of us as the friendly corner bank that puts the customer at the center of every transaction. We will continue to be a resource to Baltimore business owners, home owners, home buyers and individuals as they move through the stages of their lives.”
The new look will roll out on signs and bank statements over the next 30 days, and the new Hamilton Bank website is online now at Hamilton-Bank.com. The new branding will bring a level of consistency across all five-branch locations.
“From the start, Hamilton Bank and Vitamin have remained fully committed to launching an integrated brand experience that truly reflects the bank’s value and rich 97-year history,” said Amanda Karfakis, president/CEO of Vitamin. “The result is a powerful message coupled with a motivating and memorable campaign that presents consistently across marketing channels, from the web to retail branch signage. The campaign we’ve developed with Hamilton Bank is helping boost visibility among more diverse business and retail banking audiences across Greater Baltimore. It will continue to grow strategically for the next three years leading up to the bank’s 100 year anniversary.”
About Hamilton Bank
Founded in 1915, Hamilton Bank is a community bank with more than $330 million in assets and $32 million in regulatory capital. The bank employs more than 50 people and operates five branch locations across Greater Baltimore, serving the communities of Cockeysville, Pasadena, Towson, and Baltimore (Overlea and Hamilton) in Maryland. Whether online or on the corner, Hamilton Bank is a community bank that cares about its customers. www.Hamilton-Bank.com
Vitamin, the “Cure for the Common Brand®,” is the mid-Atlantic’s first boutique design-web-public relations firm focused on nourishing brands through a best practices, all-in-house approach to creating cohesive identity, print, interactive and PR programs. Vitamin’s client list includes regional and national companies in diverse fields, including banking, built environment, education, healthcare, restaurant/ hospitality, nonprofit, and search/staffing. Vitamin is certified MBE/DBE by the Maryland Department of Transportation. www.vitaminisgood.com
SOURCE Hamilton Bank