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888 Announces MMA World Champion, Georges St-Pierre, as a New Global Ambassador

April 5, 2012

GIBRALTAR, April 5, 2012 /PRNewswire/ –

888, umbrella brand for 888poker [http://www.888poker.com ], 888casino and 888sport,
is proud to announce a new global endorsement contract with French Canadian mixed martial
artist and world champion, Georges St-Pierre, also known as “GSP”. Georges St- Pierre, who
is best acknowledged as a MMA world champion; will become an official global brand
ambassador for 888.com and its house of brands.

GSP has built a dedicated fan base over the years through his exceptional sporting
career that comprises of 22 wins, the all-time most consecutive welterweight title
defenses and two MMA World Champion titles.

Utilizing GSP’s strong brand awareness throughout the world will be an integral part
of 888′s 2012-2013 marketing strategy. Itai Pazner, Senior Vice President of 888 B2C,
stated: “The partnership agreement with Georges St-Pierre will strengthen our brand
awareness around the globe and introduce 888 to the growing sport of MMA and its fans. It
is exciting to have this international sports celebrity on board with us.”

This endorsement agreement commenced March 2012 and will continue for 12 consecutive
months.

As part of Georges St-Pierre’s ambassador agreement, he will become an integral member
of Team 888poker [http://uk.888.com ]. As a member of Team 888poker, GSP will play in the
main event at the 2012 World Series of Poker and several other live events, such as the
888 Superstack. In addition, you will be able to find GSP playing online at 888poker.com
in special promotions where the proceeds from the games will be donated to Anti Bullying
charities.

“I am very excited to become a global brand ambassador for Team 888poker. I have
wanted to play poker [http://ca.888.com ] for a while now as it is a great game of skill.
It is not just your cards versus my cards; it is you versus your opponent. However, the
most important aspect of my partnership with 888poker is that we are going to generate a
great deal of money for my foundation that dedicates its efforts towards anti-bullying
causes,” stated St-Pierre.

About 888:

        - 888 is one of the world's most popular online gaming entertainment and
          solutions providers;
        - Founded in 1997, 888 has been at the forefront of the online gaming industry
          for over a decade;
        - 888.com offers a comprehensive gaming experience - including casino, poker,
          bingo and sports betting - through a number of leading brands in regulated markets
          around the world;
        - 888.com can be used in 22 different languages in 176 countries worldwide;
        - 888 is committed to an industry leading corporate and social responsibility
          programme, and provides a safe, fun, fair, regulated and secure gaming environment;
        - 888 is licensed and regulated by the Government of Gibraltar, and is listed on
          the London Stock Exchange.

About 888poker:

888poker.com is the fastest growing online poker brand in the industry, hosting
thousands of poker enthusiasts the world over at any given time. With over 5 million
registered members, 888poker continues to offer the best consumer experience. 888poker
strives to provide quality entertainment by providing a safe, fun and secure poker
environment. Customers play on state-of-the-art software
[http://www.888poker.com/getting-started/how-to-install.htm ] with 3D, PokerCam, Private
Games [http://www.888poker.com/poker-promotions/private-tournaments-form.htm ] and Teams
features. As part of the 888poker experience, players also enjoy an 888poker Rewards
Program [http://www.888poker.com/rewards/introduction ], 888poker Online Shop
[http://shop.888poker.com ] and access to my.888poker [http://my.888poker.com ] Community.

SOURCE 888poker.com


Source: PR Newswire