Propel Zero & Maksim Chmerkovskiy Team Up to Host a Facebook Photo Contest Culminating in a Live Dance-off Event
PURCHASE, N.Y., April 10, 2012 /PRNewswire/ — Propel Zero announced today a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April 29.
The Propel Zero Just Dance Off, a live tournament using the popular Ubisoft game Just Dance 3, will be held at the historic El Capitan Theater, the home of Jimmy Kimmel Live!, located in the heart of Hollywood, Calif. The Facebook photo submission that generates the highest number of “votes” will win an all-expenses-paid trip to meet Maksim and participate in the dance-off event. Photos can be submitted from April 10 to April 13, with voting taking place from April 14 to April 16 and the winner(s) being announced April 16.
The tournament is open to the public, and fans are invited to attend this complimentary, family-friendly event from 2 to 5 p.m. Attendees will secure a spot in the Propel Zero Just Dance Off on a first-come, first-serve basis. While watching or participating in the dance competition, guests can enjoy sampling Propel Zero’s newest flavors, Cranberry Lime and Mandarin Orange. The three finalists with the top Just Dance 3 game scores will enter the ultimate showdown with Maksim, where they will compete for the top Just Dance 3 score of the day.
“Propel Zero is focused on helping you stay replenished and energized throughout your active day,” said Esperanza Teasdale, Senior Director of Marketing, PepsiCo. “Bringing this notion to life through dance is such a natural fit and we’re thrilled to be working with someone as talented as Maksim.”
Earlier this year, Propel Zero relaunched the iconic “Drop” ad campaign to honor its 10-year anniversary. “What Propels You?” is the overarching theme, asking consumers to share how they stay motivated to live an active life. Propel Zero partnered with Maksim to choreograph the ad spot, highlighting how movement and dance fuel the body.
“Dancing is a great way to stay active and have fun, at the same time,” said Maksim. “I had a great time choreographing Propel Zero’s commercial earlier this year and I’m excited to be working with them again on this great event. I look forward to seeing families have fun dancing together across the country.”
For more information about the “Propel Zero Just Dance Off” Facebook photo contest and how to submit your dance moves, please visit Facebook.com/Propel.
To view Propel Zero’s latest commercial and behind-the-scenes footage of Maksim from the shoot, please visit Facebook.com/Propel.
About Propel® Zero
Propel® Zero (Facebook.com/Propel) is the zero-calorie, enhanced water that replenishes (with Vitamins C, E), energizes (with B Vitamins) and protects (with antioxidants). Propel Zero comes in nine ready-to-drink flavors and is also available in powder form with eight flavorful ways to enhance your water on-the-go. Propel Zero is a product of PepsiCo. PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products, like Just Dance 3, worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2010-11 fiscal year Ubisoft generated sales of euro 1.039 billion. To learn more, please visit www.ubisoftgroup.com.
SOURCE Propel Zero