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Sky Broadband Customers to Enjoy Free and Unlimited Broadband at Thousands of High Street Wifi Hotspots

April 11, 2012

LONDON, April 11, 2012 /PRNewswire/ –

        - Millions of Sky Customers can now enjoy unlimited WiFi broadband across
          thousands of popular locations across the UK
        - New Sky Cloud WiFi supported by new app to offer one touch, no hassle, WiFi
          access

From mid-April millions of Sky Broadband customers will be able to quickly and easily
access free, unlimited and high-speed WiFi at thousands of public places across the UK
through new Sky “WiFi [http://www.thecloud.net/wifi ] Hotspots from The Cloud”.

Located in popular and useful locations such as in transport hubs, shopping centres
and coffee shops, WiFi Hotspots from The Cloud will allow eligible Sky Broadband customers
to take unlimited broadband with them whilst out and about, providing reliable, flexible
and fast internet access across the high street and beyond. An estimated 4m people every
day pass through The Cloud network by visiting one of its partners, including major
outlets like Pizza Express, Caffe Nero, Eat, Pret A Manger, JD Wetherspoons and Wagamama,
as well as First Great Western trains. Over 4,000 hotspots have been added to The Cloud’s
network since 1st January 2012.

WiFi Hotspots [http://www.hotspotfinder.thecloud.net/consumer ] from The Cloud will be
available at no extra charge to all Sky Broadband Unlimited, Sky Fibre Unlimited and Sky
Connect customers, removing the need to worry about mobile data caps or intermittent or
overburdened 3G mobile coverage. Research shows that Sky customers are more likely than
average to own smartphones and tablets, with around a third of Sky homes watching video
content on their smartphones and more likely to want to get online, whether to catch the
latest news headlines, watch video services such as Sky Go, use Facebook and Twitter,
email or simply browse the web.

A free “Sky Cloud WiFi” app will be available for iOS and Android devices from
mid-April and, once downloaded and registered, will allow people to automatically connect
their smartphone or tablet to the internet without having to log-in ever again. This
removes the hassle of signing into WiFi networks as there’s no need to remember passwords
or log-in details each time you want to get online.

Lyssa McGowan, Director of Communication Products at Sky, said: “Whether it’s to go on
Facebook, watch favourite TV shows with Sky Go, catch up on the news or send an email, our
customers can now enjoy high quality, reliable and unlimited broadband whether it’s at
home or when out and about. WiFi Hotspots from The Cloud now gives millions of Sky
customers quick and easy one-touch access whenever they want to be online. And by ensuring
our hotspots are located where our customers need them most, they know they’ll never be
far from a high speed connection. With a one-off registration process, they’ll
automatically connect to the network, which takes all the usual hassle out of connecting
to WiFi.”

All Sky Broadband Unlimited, Sky Fibre Unlimited and Sky Connect customers are
eligible to use WiFi Hotspots from The Cloud, and they do not have to be a Sky TV customer
to benefit from it.

The launch of the “Sky Cloud WiFi” app makes it the 11th app to be added to Sky’s
growing family of popular apps helping people to find, watch and do more on the move.
Sky’s suite of apps for mobile devices have been downloaded more than 22 million times and
Sky Go now has more than 10 million user sessions per week.

Notes to editors:

        - Sources: Sky Technology Tracker November 2011 and Sky Broadband Tracker
          Jan 2011, co-ordinated by T Poll; Ofcom Customer Service Satisfaction Report, 2011
        - All Sky Broadband Unlimited, Sky Fibre Unlimited and Sky Connect customers are
          eligible to use WiFi Hotspots from The Cloud . Sky Broadband Everyday Lite customers
          will need to upgrade their package to get access. The service cannot be bought
          separately.

About Sky

Sky entertains and excites more than 10.5 million homes through the most comprehensive
multichannel, multi-platform television service in the UK and Ireland. Sky continues to
break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK
production with the best of the US; Sky Living pushes ahead with fresh and innovative
entertainment formats; Sky Arts is the UK’s only dedicated arts channel brand; Sky
Atlantic is the home to HBO and other iconic drama and comedy, Sky Sports is still raising
the bar in sports broadcasting; Sky News remains a pioneer in television news; and Sky
Movies is leading the way in High Definition and on-demand.

About The Cloud

The Cloud (http://www.thecloud.net) builds and operates WiFi networks across the
UK and Europe to provide the mobile media experience that consumers want. The service
delivers simple, fast, reliable and cost effective broadband to millions of WiFi enabled
smartphones, laptops and entertainment devices. The Cloud has exclusive commercial
partnerships with retail, leisure, hotels, sports, transport, and entertainment and
content partners to deliver its longer-term vision of a connected society. The Cloud
connects almost a million devices to its WiFi network each month, including Nintendo 3DS
users and at locations such as the Emirates Stadium, Silverstone Race Track, the City of
London, Wetherspoons, Pizza Express, Pret A Manger, Caffe Nero, Eat, pubs, leisure
facilities, restaurants and mainline stations.

The Cloud is a BSkyB Company.

SOURCE The Cloud


Source: PR Newswire