Weber’s Smoke(TM) Cookbook Reveals the Secrets to Smoking on Any Type of Grill
PALATINE, Ill., April 11, 2012 /PRNewswire/ — New York Times Best Selling author Jamie Purviance and Weber-Stephen Products LLC released the company’s first cookbook dedicated solely to smoke cooking, Weber’s Smoke — A Guide to Smoke Cooking for Everyone and Any Grill.
Available now, Weber’s Smoke reveals the secrets to infusing rich, smoky flavors into almost any dish — whether someone is cooking on a traditional smoker, a charcoal grill or a gas grill. Weber’s Smoke includes 87 recipes — each one with a color photo — that range from low and slow favorites like brisket and ribs, to grilled foods like steak and fish where just a hint of smoke is added.
“I want to show grillers that the world of smoke cooking is much bigger than slow-cooked barbecue,” said Purviance, whose Weber’s Way to Grill(TM) cookbook was nominated for a prestigious James Beard Award. “Many of the recipes infuse subtle smoky flavors into foods like fish and vegetables that can be cooked quickly on any type of grill.”
Each recipe in Weber’s Smoke features recommendations on the ideal grill — gas, charcoal or smoker — along with the recommended smoking wood; whether the recipe features a mild, moderate or strong smoke flavor; and Purviance’s top tips for making the recipe a success.
“Smoke cooking can be intimidating to many people — even experienced grillers,” added Purviance. “Our goal is to take the mystery out of smoke cooking and walk people through every step — from setting up their grill or cooker to adding the best kind of smoke at the right times.”
The informative upfront section from Purviance is much like a cooking class, with a wide range of tips and techniques, including the science of smoking, step-by-step instructions to setting up any type of cooker for smoking, heat control, and how to use smoke as a dominant or subtle addition to a meal. Weber’s Smoke also features tips geared toward advanced smoking enthusiasts, a guide to smoking woods along with food pairing suggestions, and Purviance’s Top 10 Smoking Tips (including the number one mistake people make when smoke cooking).
Weber’s Smoke retails for $21.95 and is available wherever books are sold, including DIY retailers, hardware stores, mass merchants, patio stores, supermarkets and online. For more information, go to weber.com/cookbooks.
Weber-Stephen Products LLC, headquartered in Palatine, Ill., is the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. Almost 60 years later, the privately-held company remains the industry leader with its Weber®, Weber® Q®, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-Line(SM) (1-800-GRILL-OUT®); Weber’s On The Grill(TM) mobile application; and a content-rich website with grilling tips, techniques, and original Weber recipes at www.weber.com®. (The Weber Grill-Line and Weber Customer Service are closed on Christmas). Weber can also be followed on Facebook (www.facebook.com/weberbbq) and Twitter (www.twitter.com/webergrills).
About Sunset Books
Sunset Books, a Time Inc. company, is a national publisher with more than 200 titles, Sunset Books publishes books and special edition magazines in partnership with Sunset Magazine with a focus on food, home improvement, outdoor building, home decorating, gardening, and landscaping. Sunset Books are distributed to the trade by Hachette Book Group and are available wherever books are sold. More information is available at www.sunsetbooks.com.
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Kim Durk, Durk Rion Public Relations
SOURCE Weber-Stephen Products LLC