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Last updated on April 21, 2014 at 9:29 EDT

Creating ‘The Whole Package’ a Must to Succeed in Today’s Music Business Says Lady Gaga’s Former Creative Director and New Canada Sings Judge

April 16, 2012

TORONTO-BORN LAURIEANN GIBSON DISHES ON SINGING COMPETITIONS, CREATING
THE MAGIC FOR LADY GAGA’S MUSIC VIDEOS, AND WORKING WITH SUPERSTARS

Gibson Joins Judges Jann Arden and Rob Van Winkle (AKA Vanilla Ice) for CANADA SINGS Season 2, Global Television’s Hit Reality Series Premiering on Tuesday,
May 15 at 10 p.m. ET/PT

LADY GAGA, KATY PERRY, ALICIA KEYS, KERI HILSON CALL CANADA SINGS JUDGE LAURIEANN GIBSON
FOREMOST CREATIVE DIRECTOR IN THE WORLD

“It’s been Laurieann that has nurtured my talent and my gift this whole
time. To tell you a little bit about her soul — the soul of everything
that Laurieann does and creates as a Creative Director…she is an
inspiration leader.”  – LADY GAGA

“The first thing [Laurieann] said to me is, ‘We’re going to create
something that’s never been done before.’ And that’s what I feel is so
great about her — she’s always ready to do something brand new and
something that really caters to the individual.”  - ALICIA KEYS

“She’s so visual and so creative and so dead-on.”  - KERI HILSON

In the past 10 years, Laurieann Gibson’s choreography and creative
direction has helped define the image and aesthetic of artists such as Lady Gaga, Nicki Minaj, Katy Perry, Keri Hilson, Alicia Keys, Mary J. Blige, the Dixie Chicks, and Sean “Diddy” Combs.  She was Lady Gaga’s choreographer and Creative Director until
recently and the two have completed 10 videos together, including “Bad
Romance,” which earned Laurieann an MTV Video Music Award (VMA). Last year Laurieann accepted an award with Lady Gaga on stage at
the MuchMusic Video Awards for directing the “Born This Way” video.

Audiences grew to love Laurieann as Diddy’s go-to choreographer on Making the Band before she took centre stage in The Dance Scene, a reality show on E! that averaged more than 1 million viewers per
episode. She is Director and Executive Producer of her #1 BET reality
competition show Born to Dance: Laurieann Gibson, which focuses on empowering young women to pursue their dreams.

Laurieann has garnered nominations from the Creative Emmy Awards and wins from the VMAs, MuchMusic Video Awards and Teen Choice Awards.

SOURCE Canada Sings

Video with caption: “Watch this video: This video is for press screening only and is not for broadcast/web release.”. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5111_VIDEO_EN_12275.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5111_PHOTO_EN_12275.jpg&clientName=Canada%20Sings&caption=Watch%20this%20video%3A%20This%20video%20is%20for%20press%20screening%20only%20and%20is%20not%20for%20broadcast%2Fweb%20release%2E&title=CANADA%20SINGS%20%2D%20Creating%20%27The%20Whole%20Package%27%20a%20Must%20to%20Succeed%20in%20Today%27s%20Music%20Business%20Says%20Lady%20Gaga%27s%20Former%20Creative%20Director%20and%20New%20Canada%20Sings%20Judge&headline=Creating%20%27The%20Whole%20Package%27%20a%20Must%20to%20Succeed%20in%20Today%27s%20Music%20Business%20Says%20Lady%20Gaga%27s%20Former%20Creative%20Director%20and%20New%20Canada%20Sings%20Judge

Image with caption: “Laurieann Gibson joins Jann Arden and Vanilla Ice for Canada Sings Season 2, premiering May 15 on Global. (CNW Group/Canada Sings)”. Image available at: http://photos.newswire.ca/images/download/20120416_C5111_PHOTO_EN_12273.jpg


Source: PR Newswire