BBC Worldwide Digital Entertainment & Games and 6waves Announce Game Publishing Deal
LOS ANGELES, April 19, 2012 /PRNewswire/ — BBC Worldwide Digital Entertainment & Games and 6waves, a leading global social and mobile game publisher, today announced they are joining forces to bring a multitude of new interactive games to Facebook through the 6waves publishing platform, some of which will be based on the BBC’s biggest brands.
One of the first games to launch, Top Gear: Speed World, marks the first ever Top Gear social game and will allow fans of the world’s biggest motoring entertainment show to compete in stunt-filled races and take on exciting and extreme challenges. Afficianados of the UK Top Gear will recognize some of the most memorable vehicles and stunts from the show’s history as they customize and collect cars, build their own tracks, and challenge friends to beat their track times.
“With Facebook’s global platform and user reach, it’s a natural fit to extend BBC’s IP to social games that can enrich experiences and connections for our fans and their friends,”? said Robert Nashak, EVP BBC Worldwide Digital Entertainment & Games. “6waves was an obvious partner because of the company’s track record of driving success for the developers and brands it works with.”
“BBC Worldwide has made tremendous strides in expanding its brands to consumers through interactive channels,” said Jim Ying, SVP of Platform at 6waves. “Social games are a successful way to connect consumers directly with brands they love, we couldn’t be happier to be partnered with BBC in this step in their digital strategy.”?
In addition to Top Gear: Speed World, Jane Austen’s Rogues & Romance will launch under this partnership. Set to arrive in spring 2012 and developed in partnership with Legacy Interactive, Jane Austen’s Rogues & Romance will re-create the world of her novels and allow players to take part in an imaginative adventure that follows the path of Elizabeth and Mr. Darcy after they are married.
Additional game announcements under the partnership will be made throughout 2012.
About BBC Worldwide Digital Entertainment and Games:
BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC). Launched in 2010 and headquartered in Los Angeles and London, the business works with top BBC brands to develop new opportunities across a wide range of gaming platforms. The business is responsible for the company’s first MMO, Doctor Who: Worlds In Time and the multi-year partnership with Top Gear and Forza Motorsport, amongst many others.
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximize the value of the BBC’s assets for the benefit of the license fee payer and invest in public service programming in return for rights. The company has six core businesses: Channels, Content & Production, Sales & Distribution, Consumer Products, Brands, Consumers & New Ventures and Magazines, with digital ventures incorporated into each business area. In 2010/11, BBC Worldwide generated profits of 160 million pounds Sterling on sales of 1158 million pounds and returned 182m pounds to the BBC. For more detailed performance information please see our Annual Review website: www.bbcworldwide.com/annualreview
6waves’ Publishing Services
As part of the partnership, 6waves will provide BBC Worldwide with its world-class publishing services including:
- Marketing and distribution strategy
- Promoting games to players both inside and outside of the 6waves network
- Advice on game development based on 6waves’ experience publishing more than 120 social and mobile games