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Heineken Offers Film Fans Unique Opportunities to Talk With Filmmakers at the 2012 Tribeca Film Festival

April 25, 2012

NEW YORK, April 25, 2012 /PRNewswire/ — Heineken presents film fans and festival attendees two unique events this week at the 2012 Tribeca Film Festival. Following scheduled film screenings tonight, April 25 and tomorrow, April 26, Heineken will host two Q&A events for fans to chat with the filmmakers at local New York City bars, featuring musician John Forte and producer Brian Satz from The Russian Winter, and Side by Side director Chris Kenneally and producer Justin Szlasa.

Screening attendees and fans without screening tickets are invited to attend these once-in-a-lifetime Q&A opportunities. To join the experiences, screening attendees must present their ticket stubs at the event locations below; fans without screening tickets can R.S.V.P. in advance at http://flavorpill.com/thehookup/tff/enter.html. Guests can sample Heineken, Heineken Light and hors d’oeuvres.

    Heineken Exclusive Tribeca Film Festival Event
     Schedule:
    ----------------------------------------------
    FILM:                                          Heineken Presents The Russian Winter
                                                   Fan Q&A
    Q&A WITH:                                      John Forte, musician, and Brian
                                                   Satz, producer
    WHEN:                                          Wednesday, April 25 from 9:00-11:00
                                                   p.m.
    WHERE:                                         Central Bar, 109 East 9th St.
                                                   (between 3rd and 4th Aves.), New
                                                   York City
    SYNOPSIS:                                      Brooklyn-born John Forte was a
                                                   Grammy-nominated musician in The
                                                   Fugees at 21 and a federal prison
                                                   inmate at 26. When his prison
                                                   sentence was remarkably commuted
                                                   in 2008, Forte was given a second
                                                   chance to share his talents with
                                                   the world. Chronicling his concert
                                                   tour across Russia, this
                                                   inspirational documentary takes us
                                                   on Forte's personal journey-one
                                                   that's as much about having his
                                                   voice heard as having his music
                                                   heard.

    FILM:                                          Heineken Presents Side by Side Fan
                                                   Q&A
    Q&A WITH:                                      Chris Kenneally, director, and
                                                   Justin Szlasa, producer
    WHEN:                                          Thursday, April 26 from 9:00-11:00
                                                   p.m.
    WHERE:                                         Bowlmor Lane, Greenwich Village
                                                   Country Club, 110 University Place
                                                   (between 12th and 13th Sts.), New
                                                   York City
    SYNOPSIS:                                      Over the past two decades, digital
                                                   technology has created an
                                                   evolution in cinema, challenging
                                                   film as the standard format for
                                                   motion pictures. Through
                                                   interviews with Danny Boyle, James
                                                   Cameron, David Fincher, George
                                                   Lucas, David Lynch, Christopher
                                                   Nolan, Martin Scorsese, Steven
                                                   Soderbergh, Lars Von Trier, and
                                                   many more, producer Keanu Reeves
                                                   takes us on a tour of the past and
                                                   future of the moviemaking process
                                                   in this in-depth doc.

The Heineken events are open to all screening attendees and fans 21+ years and older, who R.S.V.P in advance, but do not include tickets to the screenings themselves. Screening passes are available at the 2012 Tribeca Film Festival website.

To find out more information on these films and about the 2012 Tribeca Film Festival, visit http://www.tribecafilm.com/festival/.

To find out more about Heineken sponsorships and news, visit Heineken on Facebook (www.facebook.com/Heineken), or follow @Heineken_US on Twitter (https://twitter.com/#!/Heineken_US).

About Heineken USA
Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.

Contacts:
Tara Carraro, Heineken USA
914-681-4153
tcarraro@heinekenusa.com

Richard Mitchell, MSLGROUP
646-500-7773
Richard.Mitchell@mslgroup.com

SOURCE Heineken USA Inc.


Source: PR Newswire