CRUZ Tequila’s Leaders Dispel Seven Tequila Myths
Myth No. 1: Mexico is the No. 1 tequila consuming country.
False: The United States now consumes more tequila than Mexico, by purchasing over 80% of all exported tequila which equate to 108 million liters per year.
Myth No. 2: Tequilas are made all over the globe.
False: Tequila, much like champagne, can only be made in parts of 5 Mexican states under the authority of the Board of Directors of the Tequila Regulatory Council (e.g., CRT/Consejo Regulador del Tequila, A.C.). Otherwise the spirit cannot be called tequila.
Myth No. 3: Tequila has a worm in the bottle.
False: While there are some novelty brands of mezcal that may feature, worms, scorpions or other insects – quality tequilas contain 100% agave, and nothing else.
Myth No. 4: Tequila is made from cactus.
False: Tequila can only be made from the Blue Weber Agave plant, which is not actually a cactus, but rather a succulent.
Myth No. 5: Tequila needs salt and lime.
False: Salt and lime, are often served with tequila shots, however good quality, 100% agave tequila, can be sipped straight. Lime and salt, in particular, can overwhelm your palate, and hide the bad flavors associated with inferior mixto tequilas. Mixto tequilas are varieties which are only 51% agave, and made using inexpensive sugar-based filler alcohols.
Myth No. 6: The margarita is the No. 1 cocktail in Mexico.
False: While the margarita is the most popular cocktail in the United States (e.g., on average 185,000 margaritas per hour according to Brown-Forman, 2008), the Paloma is more popular in Mexico. A Paloma is made with tequila and grapefruit flavored soda (similar to Squirt), often served on the rocks and garnished with a lime.
Myth No. 7: Tequila does not mix well.
False: High quality, ultra premium tequila’s are a great base for a variety of cocktails beyond the simple margarita. Top mixologists are using tequila creatively in hundreds of new ways, and some interesting recipes can be found here
We invite you to learn more about the business of tequila, related myths, CRUZ del Sol’s eco-friendly practices, and their work with sustainable farmers by contacting the group (link contact to the ‘group’)
About CRUZ Tequila
CRUZ del Sol Tequila (CRUZ Tequila) is the award-winning brand of Los Diablos International which is headquartered in Scottsdale, Arizona. The recognized principals of the company have a combined 60+ years of global business experience that is focused on redefining the ultra-premium tequila market. Recently, the ‘Best of the Best Highland Blanco’ was added to the 14 industry awards captured by CRUZ Tequila. This complements their gold medal from the San Francisco World Spirit Competition, national product packaging recognition, mobile marketing award, and New Times Best Tequila of 2011 title. Further, Cruz Tequila has been showcased in ‘Kingdom’ for the iPhone; featured on FOX Business News, and Fox 10 for a 2nd time; joined the teams at ABC 15; introduced their spirits to Dave Pratt at X103.9 radio; stopped in at 98 KUPD’s morning show; and thoroughly enjoyed their NPR interview. In addition, they have appeared in Austin 360, BizAZ, Business Gazette, Food & Flourish, Forbes.com, JAVA, Jeunes Restaurateurs d’Europe, Phoenix Business Journal, Phoenix Magazine, The Republic newspapers, State Press, Wine & Spirits Daily, Scottsdale Magazine, and USA Today along with other leading industry publications. As an extension of their pay it forward philosophy, CRUZ continues to takes an active role in contributing to quality, non-profit organizations and donated to more than 35 charitable organizations across the nation in 2009, 2010, & 2011. As part of their commitment to give back to their community, CRUZ was honored to be a part of the Emerging Business Program for the Super Bowl host committee in Arizona. Globally, the company proudly donates 7% of its profits to various national and international charities and strongly supports sustainability by using only eco-friendly recycled materials in its product packaging.
To learn more about CRUZ Tequila international reach, classic drink recipes, and their quest to redefine the ultra-premium tequila market with innovative spirits, please visit their website: http://www.cruztequila.com
Todd Nelson, Vice President
Kelly Isley, Partner
Business Advisors & Public Relations
Media Contact: Kelly Isley Corcoran Associates, 480.814.7471, email@example.com
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