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2012 “State of Search Integration” Survey Open for Submission

May 1, 2012

LONDON, May 1, 2012 /PRNewswire/ –

Hydra, a leading provider of software-as-a-service tools for digital marketers, is
pleased to announced that its second annual survey [https://www.surveymonkey.com/s/6M2S6G6
] charting the state of search, is underway.

Hydra’s annual “State of Search Integration – 2012″, research aims to gain
intelligence and insight on the digital marketing industry, find out how organisations are
managing the discipline and to what extent the integration across different channels of
search – Natural Search, Paid Search and Social Media, has shifted.

Hydra invites digital marketers and practitioners in this field to participate by
submitting their responses to the five minute survey
[https://www.surveymonkey.com/s/6M2S6G6 ], currently open for completion until Friday 11
May 2012.

Together with receiving the full findings, respondents will also be entered into a
draw for three months free use of Hydra’s One Platform
[http://www.onehydra.com/the-one-platform ].

Some key findings to emerge from Hydra’s 2011 survey revealed:

        - 55% of digital marketers did not know which words or expressions being
          used in the market were worth spending money on when it came to gaining optimum
          returns campaign-wise
        - One third of digital marketers felt that less than 50% of their needs were
          being met by their current tool set
        - In firms where multiple digital marketing teams existed, 35% of respondents
          stated their teams interacted rarely or not at all. In effect, teams on different
          channels predominantly operated as separate entities
        - Measuring performance for terms at a granular level and discovering new high
          value keywords proved challenging for most marketers
        - Teams sharing terms between disciplines displayed greater confidence in
          dealing with them when compared to their peers working in isolation

Martyn Jobber, CEO at Hydra, comments:

“Last year’s research revealed the innate need for greater collaboration between
digital marketing teams – teams that shared terms and worked collaboratively had greater
confidence in their success than those who did not. It will be interesting to see whether
Search integration has moved in a year, how essential it is perceived to be by digital
marketers in contributing to success across Natural, Paid Search and Social Media and if
specialists are scaling their campaigns effectively and increasing their online visibility
as a result of a joined-up approach.”

Full findings of Hydra’s “State of Search Integration – 2012″ report will be published
in June 2012.

About Hydra:

Hydra is a provider of SaaS tools established in 2011. The One platform enables
enterprise marketers to strategically and proactively monitor, report and participate in
the conversation that existing and potential customers are having about their brand
online. Gathering the collective requests and feedback of marketing executives, digital
specialists, and agency professionals, One from Hydra is focused on driving revenue and
return on investment (ROI) through integrated, efficient and optimised management and
implementation of Phrase Marketing campaigns across online disciplines-Natural Search,
Paid Search and Social Media. http://www.onehydra.com

SOURCE Hydra


Source: PR Newswire