Eyes on the Go, Inc. Announces a Partnership with Tremor Video to Serve Video Ads on the GANDER.tv Web Site
BROOKLYN, N.Y., May 1, 2012 /PRNewswire/ — Eyes on the Go, Inc. (AXCG.PK) has entered into a partnership agreement with Tremor Video, the largest independent online video ad solutions provider to Fortune 1000 brand advertisers and top tier publishers including clients like Coca-Cola, Ford, IBM, Marriott and UPS. Eyes will integrate Tremor Video’s ad technology into its GANDER.tv web site, which delivers streaming video and audio from entertainment venues. This partnership will enable GANDER.tv to monetize the videos on their site, whether viewed via the web or mobile devices.
Tremor Video will also provide the tools for billing and remittance from advertisers, tracking and reporting, and video ad performance. Leveraging their Acudeo publisher software, GANDER.tv will be able to connect to numerous ad sources and partners from a single control center to capture prized brand dollars.
According to Chris Carey, the CEO for Eyes on the Go, “We are quickly ending our beta test period and are looking to finalize our revenue model. This relationship with Tremor Video is an important next step to realize revenue through well-placed ads. Their technology will enable us to keep track of ad performance and also network with other ad providers to maximize placement value.”
Mike Schwalb, the General Manager of VideoHub for Publishers said, “GANDER.tv is creating an exciting broadcast network reaching a highly desirable demographic for our advertisers. We are looking forward to the final integration and launching of ads over the next month.”
About Eyes on the Go, Inc. and GANDER.tv
Eyes on the Go provides online streaming video and audio for the Hospitality industry through its GANDER.tv web site. Web browsers can create their own home page to view their favorite bars, restaurants, nightclubs, or look at venues they are thinking about visiting. The venue can utilize this service to leverage social media and digital age communications to increase traffic and to promote their locations.
About Tremor Video
Tremor Video provides four-screen video advertising solutions to brand advertisers and top-tier publishers. Leveraging its innovative video ad formats and publisher technology, Tremor Video is the only video ad platform that can provide true brand safety by scanning and categorizing video streams before an ad is ever served. Powered by award-winning technology, Tremor Video’s video algorithm gets smarter at finding and engaging viewers with every ad served, enabling the company to encourage pay-per-engagement pricing. tremorvideo.com
VideoHub, a division of Tremor Video, is a first-of-its-kind analytics console that helps marketers and agencies understand and benefit from the complex video ecosystem. VideoHub was named the Festival of Media’s “MAP Hot Company of the Year 2012.” videohub.tv
WIT Strategy, for Tremor Video
Rich Cherecwich, (774) 254-0952
SOURCE Eyes on the Go, Inc.