Funny or Die Exclusive: The West Wing Cast Reunites In Support Of Every Body Walk! Campaign
OAKLAND, Calif., May 1, 2012 /PRNewswire/ — An all-star cast from the award-winning television series The West Wing reunited for a Funny or Die public service announcement that launches today for Every Body Walk!, an inspiring campaign about the health benefits of walking. The PSA can be viewed exclusively on Funny or Die and Every Body Walk!
Every Body Walk! aims to get people up and walking – 30 minutes a day, five days a week – to improve overall health and meet adult physical activity recommendations and requirements.
The West Wing cast is no stranger to walking, as the show is noted for creating the “walk-and-talk,” which is the premise for the Every Body Walk! PSA.
The spot features an ensemble cast including Martin Sheen (President Josiah Bartlet); Allison Janney (CJ Cregg); Dule Hill (Charlie Young); Joshua Malina (Will Bailey); Melissa Fitzgerald (Carol Fitzpatrick); and William Duffy (Larry, Congressional Liaison). Several background actors from the show also made an appearance. Filming of the PSA was the first time The West Wing cast has reunited since the show’s final episode in May 2006.
Comedy platform Funny or Die has created PSAs on such topics as consumer protection, budget cuts, piracy, and The Clinton Foundation 10th anniversary. Every Body Walk! is the latest cause to which Funny or Die has lent its talents.
Every Body Walk! offers all the tools needed to start a walking program. A robust hub, www.everybodywalk.org, contains news and resources on walking, health information, walking maps, links to walking groups, inspirational videos, and a personal pledge form designed to motivate walkers. The Every Body Walk! mobile app, a free download from the Apple Store and Android Market, allows users to track the time and distance walked and the calories burned. The Every Body Walk! campaign is fully integrated with social media channels Facebook, Twitter, YouTube, Pinterest and Tumblr.
Every Body Walk! is powered by Kaiser Permanente. Campaign partners include the Alliance for Biking and Walking, America Walks, American College of Sports Medicine and its Exercise is Medicine® global initiative, American Hiking Society, American Volkswalking Association, AnyTime Fitness, Atlanta Beltline, Blink Fitness, Brazos Walking Sticks, Environmental Media Association, Everyday Health, Healthy Child Healthy World, Molina Healthcare, Power Rangers emPower, The Purpose Institute, Rails to Trails Conservancy, Safe Routes to School National Partnership, TCP, TrekDesk Treadmill Desks, WalkBoston, Walk for Lunch, The Walking Golfer, Walkingspree, World Fit and Yummy Earth.
Note: Behind-the-scenes photos and footage are available upon request.
Contacts: Patrice Smith David Mays firstname.lastname@example.org email@example.com 510-271-6813 (office) 510-271-6676 (office) 510-421-7091 (cell) 510-459-5528 (cell)
SOURCE Every Body Walk!