Cox Digital Solutions Announces New Mobile Division
NEW YORK, May 2, 2012 /PRNewswire/ — Cox Digital Solutions, a CoxReps company, has announced the launch of its first mobile offering, CDS Mobile, which will connect national brands to local audiences among quality local media and vertical content sites, in any market nationwide.
Distinct from other mobile offerings, CDS Mobile connects advertisers and agencies with local media sites and national vertical content sites both in-hand and on-screen. Providing local depth, CDS Mobile has partnered with the nation’s leading newspaper, TV, and radio sites owned by leading strategic publisher partners. Additionally, CDS Mobile provides breadth in vertical content sites among more than 20 categories that are geo-targeted to match an advertiser’s specific target market. The technology behind CDS Mobile enables advertisers to deliver highly targeted campaigns using: geo-fencing, latitude/longitude, radius, device, carrier, and time of day.
“Mobile is exploding, and we are there to monetize these growing local audiences in the best, most efficient way possible,” said Leif Welch, General Manager of CDS Mobile. “We are not just an average mobile provider. We are coming to the game with established partnerships in technology, data, and inventory that are going to position us to aggressively compete in the mobile advertising market.”
As the division of a company with a long history in reaching local audiences, CDS Mobile launches with expertise in selling and executing digital media campaigns on a national level. “Mobile is a logical extension of our digital brand offering in the marketplace,” commented Steve Shaw, President of Cox Digital Solutions. “We invested in creating this new offering to serve the increasing numbers of our valuable local publishers who have a rapidly expanding mobile inventory base.”
CoxReps, the parent company to Cox Digital Solutions, is eager to get the mobile initiative out to market with the confidence that their traditional media outlets will benefit greatly from embracing this new channel. “We are coming full circle as a media company, providing every solution that an advertiser needs to reach their target audience, all under one roof,” added Jim Monahan, President of CoxReps. “We are one of the few companies to have a comprehensive offering that enables advertisers and agencies to enhance efficiencies and shift buying habits to focus on cross-platform buying.”
Using a unique combination of scale, brand safety among trusted local media and vertical sites, and targeting precision, CDS Mobile connects advertisers where their local mobile audiences are. To learn more about CDS Mobile, visit: www.cdsmobile.com.
About Cox Digital Solutions
Cox Digital Solutions provides compelling online advertising solutions that connect advertisers with engaged users and publishers with quality brands. As the only company to offer the largest integrated source of premium national reach and local engagement including specialty vertical content and local media sites, Cox Digital Solutions delivers results for advertisers, agencies, and publishers. Cox Digital Solutions, a division of Cox Reps, part of Atlanta-based Cox Media Group, is headquartered in New York, New York. Learn more at www.coxdigitalsolutions.com.
SOURCE Cox Digital Solutions