2011 NBA Champion Dallas Mavericks And Panini America Announce Multi-Year Marketing And Game-Worn Memorabilia Agreement
IRVING, Texas, May 3, 2012 /PRNewswire/ — Panini America (www.paniniamerica.net), the world’s largest sports and entertainment collectibles company, and the 2011 NBA Champion Dallas Mavericks announced today that they have signed a multi-year marketing and game-worn memorabilia agreement.
In addition to game-worn memorabilia, the Dallas Mavericks will work with Panini Authentic (www.paniniauthentic.com) to sell unique Limited Edition Championship memorabilia from the 2011 NBA Finals games played at American Airlines Center and promote Panini America NBA trading cards. Panini America is the exclusive trading card and sticker partner of the NBA.
The partnership represents the first team memorabilia deal for Panini Authentic, which previously had worked exclusively with professional athletes from every major sport including the NBA. The Dallas Mavericks’ game-worn jerseys, uniforms and Championship memorabilia will be available to collectors from www.paniniauthentic.com. Panini Authentic will implement the same authentication process it has used with the NBA’s biggest stars to ensure that every game-worn item adheres to Panini Authentic’s strict authentication and certification process.
“We are pleased to announce the partnership with the Dallas Mavericks and our Panini Authentic group to bring Mavericks Championship memorabilia and 2011-12 game-worn uniforms to collectors and Dallas Mavericks fans,” said Panini America CEO Mark Warsop.
“We were impressed with Panini Authentic’s commitment to authenticity and their ability to reach our most avid fans to deliver our game-worn memorabilia,” said Dallas Mavericks Owner Mark Cuban. “Our fans should be excited to have access to these exclusive items. We look forward to a great partnership with Panini.”
Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup. The company also has exclusive relationships with USA Baseball, USA Basketball and the U.S. Soccer Women’s National Team. In addition, Panini also has relationships with the Naismith Memorial Basketball Hall of Fame, The Pro Football Hall of Fame and the National Baseball Hall of Fame and owns exclusive entertainment licenses with Disney, Justin Bieber and Michael Jackson, and more than 600 global licenses with other sports and entertainment properties.
The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, NBA, NFL, NHL, FIFA, USA Baseball, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.
Tracy Hackler, Panini America
SOURCE Panini America