Reminder: Media Advisory – New Canadian Olympic Team campaign to be unveiled

TORONTO, May 6, 2012 /CNW/ – The Canadian Olympic Team will launch a
dynamic new brand campaign celebrating Canada’s outstanding Olympic
hopefuls as they prepare to compete for Canada in London 2012. Canadian
Olympic Team representatives and athletes will be available for comment
on site.

    MONTREAL  

    WHO:     Sylvie Bernier, Olympic gold medallist, 2012 Canadian Olympic
             Team Assistant Chef de Mission

             Derek Kent, Chief Marketing Officer, Canadian Olympic
             Committee

             Dimitri Soudas, Executive Director Communications, Canadian
             Olympic Committee

             Gérald Tremblay, Mayor of Montreal

             Canadian Athletes featured in the campaign

    WHEN:    Monday, May 7, 2012

             8:00am EST (Registration starts at 7:30am sharp)

    WHERE:   Champs-de-Mars

             275 Rue Notre-Dame Est

             Montreal, QC

             *Photo opportunity*

             *Media are asked to register with Sylvie Bigras
             atsbigras@olympic.ca

    TORONTO   

    WHO:     Mark Tewksbury, Olympic gold medallist, 2012 Canadian Olympic
             Team Chef de Mission

             Christopher Overholt, Chief Executive Officer & Secretary
             General, Canadian Olympic Committee

             Derek Kent, Chief Marketing Officer, Canadian Olympic
             Committee

             Henry Lu, Director

             Canadian Athletes featured in the campaign

    WHEN:    Monday, May 7, 2012

             2:00 pm EST (Registration starts at 1:00pm)

    WHERE:   Young Centre for the Performing Arts

             Michael Young Theatre

             55 Mill Street, Bldg. 49 (Distillery District)

             Toronto, ON

             *Photo opportunity*

             *Media are asked to register with Jane Almeida
             atjalmeida@olympic.ca

SOURCE COC