Intrawest and the Twentyten Group team up to build extraordinary partnerships
Intrawest selects the Twentyten Group as its corporate strategic
sponsorship and marketing agency
VANCOUVER, May 7, 2012 /PRNewswire/ – The Twentyten Group is pleased to
announce the recent signing of a 3-year agreement to be the agency of
record for Intrawest. In keeping with Intrawest’s promise to deliver
exceptional experiences to guests at its family of ski resorts, the
Twentyten Group will identify and secure authentic commercial
partnerships for Intrawest and help develop innovative marketing
activation programs that tap into the unique experiences created in
these world-class resorts.
‘The Intrawest family of resorts provides an opportunity to speak to
millions of consumers a year who represent a highly valuable target
demographic for marketers. We are excited that an organization of the
calibre of the Twentyten Group is on board to help us secure
partnerships that will maximize this opportunity and simultaneously
build on our best-in-class guest experience,’ says Ian Arthur, Chief
Marketing Officer of Intrawest.
This partnership will see the Twentyten Group build collective
opportunities for marketing partners across Mont Tremblant Ski Resort,
Steamboat Ski & Resort, Winter Park Resort, Snowshoe Mountain, Stratton
Mountain, Canadian Mountain Holidays, the largest heli-skiing operation
in the world, and Club Intrawest.
‘The partnership between the Twentyten Group and Intrawest is based on a
mutual commitment to providing exceptional value to partners and
experiences to guests. We are very excited about the remarkable
marketing opportunities available to potential partners of these
premier properties,’ says Andrea Shaw, Founder of the Twentyten Group.
Intrawest is an industry leader in the development and management of
experiential destination resorts. The Company has a network of resorts
at North America’s most popular mountain destinations including Mont
Tremblant Ski Resort, Steamboat Ski & Resort, Winter Park Resort,
Snowshoe Mountain and Stratton Mountain. The Intrawest network also
includes Canadian Mountain Holidays, the largest heli-skiing operation
in the world and Club Intrawest, a private resort club with exclusive
locations across North America. In addition, Intrawest markets and
sells real estate at its resorts in North America. Intrawest is
headquartered in Denver, Colorado.
About the Twentyten Group
The Twentyten Group is a progressive strategic sponsorship and marketing
agency with a growing international client base. The Twentyten Group is
the agency of record for the Canadian Olympic Committee, Intrawest,
John Furlong, Whistler Blackcomb and 2015 Canada Winter Games. The
firm’s past and present clients also include; The International Olympic
Committee, Volkswagen, The City of Vancouver, BC Cancer Foundation,
Cirque du Soleil’s Foundation One Drop, the Mark Anthony Group and
Simon Fraser University among others. The Twentyten Group has offices
in Vancouver and Toronto and is a member of Encompass International.
SOURCE Twentyten Group