Last updated on April 23, 2014 at 16:13 EDT

Swedish Girl Next Door Trumps Lady Gaga on tweetinginthedark.com

May 9, 2012

STOCKHOLM, May 9, 2012 /PRNewswire/ –

A “Swedish girl next door” has proven a more popular fantasy than the twitter
superstar Lady Gaga on the new social service, Tweeting in the dark. Try Twitter flirting
yourself at http://www.tweetinginthedark.com

Swedish fashion brand Bjorn Borg is launching a Twitter service named Tweeting in the
Dark (until now in beta). Tweeting in the dark lets you anonymously flirt with someone you
want to hook up with, if the desire is mutual you just might get a match in the dark. The
chances are also very good as almost 50% of Twitter-users, who number 150 million
globally, claim they flirt on Twitter (geeksugar.com). At present 10% succeed in finding
their match on tweetinginthedark.com, while “Swedish girl next door” remains the dream
hook up.

Who’s hot?

The dream of hooking up with a celebrity is as present on Tweeting in the Dark as it
might be in real life. Among the favourites are Lady Gaga, Rihanna and teen dream Justin
Bieber. However, none of the people wanting to do celebrities have received any match. But
with over 20,000 twitter accounts reached by Tweeting in the dark so far, a match seems
imminent. Especially since 42% of all twitter users see themselves as sexually adventurous
according to a recent survey made by geeksugar.com.

Most popular Celebrities on Tweeting in the Dark

1. Lady Gaga

2. Kim Kardashian

3. Justin Bieber

4. Rihanna

5. Ashton Kutcher

How did this come true?

The idea behind Tweeting in the Dark was born when Bjorn Borg recently conducted an
international survey on people’s habits when turning the lights off. The most common
activity when turning the lights off was, not surprisingly, to get sexy with someone. Most
people turn the lights off because its sexier that way or because it helps them dare to be
more naughty.

Download the full global survey report and video interviews at


GO TWITTER FLIRTING AT http://www.tweetinginthedark.com

Contact: Pernilla Johansson, PR & Event Manager, Bjorn Borg AB. – Phone:
+46-8-506-655-13 – E-mail: pernilla.johansson@bjornborg.com

SOURCE Bjorn Borg AB

Source: PR Newswire