Last updated on April 16, 2014 at 8:05 EDT

State Treasurer Richard Mourdock Defeats Long-time Incumbent in Indiana Senate Race

May 11, 2012

CAPE PAC Is Part of Winning Grassroots Movement to Promote Conservative Candidate

WASHINGTON, May 11, 2012 /PRNewswire-USNewswire/ — The Coalition of Americans for Political Equality PAC was among several leading grassroots organizations to support state Treasurer Richard Mourdock in a historic campaign to defeat six-term incumbent U.S. Senator Richard Lugar on Tues., May 8, 2012.

Mourdock prevailed over Lugar by a 20-point margin due to the efforts of many independent grassroots organizations and conservative groups, including CAPE PAC. Lugar spent 36 years in the U.S. Senate.

CAPE PAC’s Chairman Jeff Loyd said: “We’re so pleased to have been a part of this grassroots movement to help get out the vote for Richard Mourdock. Our effort to educate and turn out voters for him was a good example of how CAPE PAC will support candidates and help get them elected this fall.”

Loyd said CAPE PAC ran a cost-effective campaign utilizing high impact strategies on the Internet that included advertising and other mobilization tactics in support of Murdock and to raise awareness about the U.S. Senate race. “Literally hundreds of thousands of voters were exposed to our positive campaign to educate Indiana voters about the stakes of this election and the qualifications of the candidates,” he said.

CAPE PAC undertook the following to help get out the vote for Richard Mourdock:

  • Created and produced a new 30 second creative spot: http://youtu.be/s3NFoiM8-2I
  • Secured television airtime in Indiana
  • Ran online search and video ad campaigns nationwide and targeted to Indiana
  • Created a candidate support website to raise awareness about Richard Mourdock: www.electmourdock.org
  • Pushed voter information through social media channels (Facebook, Twitter, and YouTube) to support the candidate.
  • Conducted a GOTV effort, calling residents of Indiana to get out the vote for Richard Mourdock until polls closed on May 8th

Lugar is the third GOP senator to lose a primary since 2010. He was criticized for a number of reasons including not residing within the state of Indiana ; failing to address voter concerns about conservative fiscal management; and being out of touch with the public – issues raised by CAPE PAC.

The Coalition of Americans for Political Equality Political Action Committee ( CAPE PAC ) is a non-profit political organization dedicated to restoring conservative values in the politicians elected to represent all citizens of the United States of America . Through the utilization of tools in the CAPE PAC advocacy center, our goal is to assist an informed and active citizenry in their drive for change in the political landscape this November and beyond.


Source: PR Newswire