Cheryl Shuman Signs Global “First Look” Strategic Alliance Contract with Rapid Fire Marketing
CARSON CITY, Nev. and BEVERLY HILLS, Calif., May 11, 2012 /PRNewswire/ — Rapid Fire Marketing (Pink Sheets: RFMK) announced today that Cheryl Shuman, C.E.O. of Green Asset International Inc. signed a global “first look” strategic alliance contract with Rapid Fire Marketing. Shuman will serve as media spokesperson and will conduct marketing, public relations, product placement, consulting services for Rapid Fire Marketing. The partnership gives RFMK first in line for all celebrity media product placement opportunities in film, television, music and lifestyle media.
Cheryl Shuman is best known for her recent work on the television show “Wilfred” on the FX network starring Elijah Wood and Jason Gann. Referred to as the “Martha Stewart of Marijuana” by international media, Shuman brings 25 years of experience working with media, celebrities, marketing and health care in Beverly Hills.
“Our partnership with RFMK creates a wonderful opportunity for entrepreneurs and smart investors to be on the ground floor of this exciting and groundbreaking industry. There are great financial rewards coupled with a chance to be involved in a hot ticket business that is on the cutting edge of celebrity and pop culture,” said Green Asset CEO Cheryl Shuman.
The alliance will kick off with the focus on maximizing the health benefits of the new Vapor Inhaler’s CANNAcig. “My plan is to make this product a ‘star’ by introducing CANNAcig and its health benefits to my celebrity and media connections. By implementing an aggressive product placement campaign in all of the top films and television shows, I’m confident that we will quickly dominate the market in sales and media exposure,” states Shuman.
The medical marijuana business has a five-year market potential of $8.7 billion and sales in 2011 were reported at $1.3 billion according to the See Change Strategy market report. The right placement can be worth millions overnight. With vaporizing being the healthiest intake method, the alliance expects to dominate the vaporizer share of this market.
Shuman found her passion in the cannabis movement since 1996 working as an activist and legal cannabis patient. Since using cannabis therapy, she has survived cancer and injuries from two car crashes.
Shuman was the founder of Beverly Hills NORML, founding charter member of the NORML Women’s Alliance and served on the steering committee for Public Relations and Marketing on an International platform. Cheryl Shuman was also a founding member of the NCIA, National Cannabis Industry Association. Cheryl Shuman transformed her non-profit career into a thriving profitable media enterprise as the director of celebrity, media and public relations for KUSH Magazine. Her company Green Asset International Inc. recently made headlines by establishing a private investment fund launched in April, whose purpose and design is to assist developing companies with capital access, management and marketing.
Many investment groups and businesses have shown serious interest in the great opportunities inclusive in this sector but have not done so yet, partially due to a lack of information. Cheryl Shuman will address this through a celebrity related media campaign including educational videos. Experts and investors agree that this industry has a great deal of promise. The partnership of Cheryl Shuman and RFMK and the subsequent great response to it, is indicative of the evolvement of this industry and provides investors with the best opportunities.
‘The right relationship is everything. Working with Cheryl these past few weeks, it was evident immediately that it was a perfect fit in terms of values, integrity, and personality. The addition of Cheryl Shuman on our team elevates RFMK’s stature, adding prestige and thus creating a positive ‘halo’ around the company. The value of her ability to provide global celebrity and media exposure for our company and products are priceless,” said Tom Allinder, CEO of Rapid Fire Marketing.
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SOURCE Rapid Fire Marketing