Last updated on April 20, 2014 at 19:30 EDT

ScanLife Partners with the Mobile Marketing Association to Showcase the Full Potential of QR Codes

May 14, 2012

NEW YORK, May 14, 2012 /PRNewswire/ –

(Logo: http://photos.prnewswire.com/prnh/20110426/NY89304LOGO-b )

    What:     ScanLife (www.scanlife.com), the World leader in mobile barcode systems, will be hosting a webinar that will
              showcase the momentum of QR code technology in the past year and where it's headed. Marketers have realized the
              potential of the QR Code, but now it's important to show them how the technology can be used to elevate the
              customer experience by engaging consumers and converting them to more informed buyers.

    Why:      Last year was truly a breakthrough year for QR Codes, and many brands are just now realizing the full potential
              of the technology for millions of smartphone users.  This webinar will explore the newest trends, case studies,
              and tools that enable marketers and brands to offer a more intelligent & personalized user experience that will
              keep consumers coming back for more.  Come learn from the experts that power campaigns for some of the largest
              brands in the world.

    Who:      For this webinar, ScanLife has partnered with the Mobile Marketing Forum. The presentation will feature Mike
              Wehrs, ScanLife CEO and president, as well as Michael Becker, Managing Director, North America, Mobile
              Marketing Association.

    When:    Tuesday, May 15, 2012
             Live Webcast will begin at 11 a.m. PDT/ 2 p.m. EDT

    How:                                             To register please visit: https://www3.gotomeeting.com/register/382549086

    About:    ScanLife is the global leader in developing solutions that power the connection between the physical and digital
              world and the developer of the ScanLife mobile barcode platform (www.scanlife.com). The ScanLife suite of
              mobile barcode products consists of an interoperable Code Management Platform, a universal barcode reader app
              with millions of users, and developer tools that can be accessed to build customized solutions. The cloud-
              based platform is used by a wide variety of industries including retail, CPG and media publishers to create,
              manage and track dynamic 2D (QR Code) barcode campaigns.

              ScanLife manages millions of 1D (UPC) and 2D scans from over 125 different countries every day and is
              headquartered in New York City with local offices throughout North America, Europe, LATAM and China. ScanLife
              has the largest and oldest patent portfolio of any company in the industry, with more than 50 patents granted
              covering the entire solution. The company's investors include Motorola Solutions Ventures, Motorola Mobility
              Ventures, Hudson Ventures and Masthead Venture Partners.

    Contact:  For more information, please contact Kyle Loomis of Global Results Communications at (949) 608-0276 or


Source: PR Newswire