Keen Strategy Adds Don Borreson
RALEIGH, N.C., May 14, 2012 /PRNewswire/ — Keen Strategy, an evidence-based growth consultancy has named Don Borreson, a long-time executive at The Coca-Cola Company, as VP – Client Strategy.
“Don brings more than two decades of performance-driven focus in enterprise strategy, advertising, brand management, customer marketing and new product innovation,” said Alan Hart, partner at Keen Strategy. “We are confident that Don’s background will build upon Keen’s portfolio of services, enabling the firm to attract new categories for its solutions.”
Keen helps companies accelerate growth by finding & unlocking the hidden power of their brand and marketing assets. Keen combines proprietary empirical models from renowned Marketing academics with the know-how of seasoned executives and strategists – to provide data-driven growth strategies that: pinpoint the right brand levers to accelerate growth within existing markets, evaluate high-potential targets for brand / category expansion, and create business-building customer experiences.
Borreson joins Keen from a Managing Partner role at S3 Consulting – Insights & Activation, a brand development practice in Atlanta, GA and Birmingham, AL. As VP, Client Strategy, Borreson will further intensify Keen’s business development efforts and leverage its proprietary brand insight generation tools to develop data-driven growth strategies.
Greg Dolan, Keen’s partner for business development, also noted, “We are pleased to add Don’s extensive capabilities and category relationships to our team. His experience in Fortune 100 corporate Marketing, advertising, entrepreneurial ventures and consulting will help strengthen and broaden Keen client value.”
Prior to S3 Consulting, Don was SVP-Marketing for Juan Valdez Coffee Systems, a licensee of The Colombian Coffee Federation. He introduced several new coffee products for the Foodservice and Retail channels, and authored the strategy behind the Juan Valdez fair trade campaign, “Sustainability That Matters”. Prior to that, Don served as SVP – Retail for Archway Marketing Services, where he led business development and client strategy for ‘Big Box’ chains.
Before that, Borreson spent 15 years with The Coca-Cola Company, enhancing brand equity and delivering profitable growth in multiple assignments, including strategic planning, brand portfolio management, customer marketing and International Development. He also held leadership roles with global advertising agencies J. Walter Thompson and Ketchum Communications.
Don earned his MBA from The Goizueta School of Business at Emory University, and a BA from The University of North Carolina at Chapel Hill.
Keen is an evidence-based growth consultancy. It works with companies to unlock the hidden power of their brand & marketing assets to accelerate top-line growth. Keen solutions combine the proprietary empirical models from renowned Marketing academics with the know-how of seasoned executives and strategists. The firm’s proprietary tool Brand Value Maximizer (TM) (BVM) uncovers hidden sources of brand performance improvement, and the real-world experience of its team transforms this market feedback and sentiment into sustainable growth strategies.
SOURCE Keen Strategy