DJ Pauly D Announces the Launch of REMIX, His New Ready-to-Drink Pre-Game Cocktail
NEW YORK, May 14, 2012 /PRNewswire/ — In June 2012, world-famous housemate turned world-class DJ, Pauly D, will debut a new ready to drink cocktail, REMIX Pre-Game Cocktail, launching in New Jersey, home of the Jersey Shore, Pauly’s own home state, Rhode Island and other key markets. Aiming to become one of the most successful and recognized prepared cocktails in the liquor industry, REMIX is the first to brand America’s favorite pre-party pastime, pre-gaming.
A premium vodka based prepared cocktail, REMIX’s range of original flavors are called, 1). Oye Mojito, a fresh combination of juicy peeled lime and muddled mint, a nod to Pauly’s signature catch phrase “Oye Mojito” 2). Yeah Yumberry, a one-of-a-kind mix of red berry and raspberry with a hint of dark berry, a play on Pauly’s ever popular “Yeah Buddy” tag line 3). Strawberry Holla-peno, an unexpected blend of ripe strawberry and jalapeno with a hint of heat, a shout out to get fans fired up and get the party started and 4). Starfruit, a unique mix of starfruit and apple lime, a play on his own new star power phenomenon.
A fan favorite on MTV’s most iconic series, “Jersey Shore” and now with a new spin-off, “Pauly D Project,” following his ever successful DJ career Pauly launches REMIX in a 750ml and at a suggested retail price of $14.99, in an effort to make his Pre-Game Cocktail accessible to his millions of fans. Pauly has taken his mixmaster expertise and partnered with liquor industry veterans, Tom Bruno, formally of Sidney Frank Importing Company Inc., and David Kanbar, Co-Founder of Skinnygirl Cocktails, to ensure that his new REMIX Pre-Game Cocktail also becomes a fan favorite.
REMIX is the perfect Pre-Game Cocktail. Always RTD “Ready-To-Drink,” just pour over ice and serve.
“My crew and I are always making amazing mixed drinks before we go out, so I wanted to re-create those flavors for my fans to get their own pre-game on. I mix great on the turntables, so why wouldn’t I make a great mixed cocktail that’s RTD (Ready-To-Drink)?” says DJ Pauly D with a smile, “I’m also very pumped about my team. I’ve partnered with A+ liquor industry veterans and marketing experts. Yeah buddy!”
“I am excited about REMIX, as I believe consumers will love its first-to-market, delicious flavors. Pauly was involved with the development right from the beginning, he loves it and he drinks it! It’s completely authentic, which is the key to a successful celebrity brand,” states David Kanbar, lead investor of REMIX and Co-Founder of Skinnygirl Cocktails, “Pauly has tremendous energy and is a true professional. It has been a great pleasure to work with him.”
Tom Bruno, REMIX partner, formally of Sidney Frank Importing Company Inc. adds, “We all look forward to a great success story. The product is great. The branding is great. Our celebrity partner is great. We are hopeful and confident the consumer will see that Pauly is the #1 mixmaster in cocktails, as well as in music.”
Leading up to the launch of Pauly’s REMIX Pre-Game Cocktail, fans can stay up-to-date by logging onto www.remixcocktails.com. Check out behind the scenes video footage at http://www.youtube.com/watch?v=WD3r0u3Bttw. Like REMIX Cocktails on Facebook at http://www.facebook.com/remixcocktails and follow on Twitter @remix_cocktails, https://twitter.com/#!/remix_cocktails.
Pre-Gaming as defined by Urban Dictionary is the activity of drinking before drinking, usually before going out to a club or party; often the reason for pre-gaming is to get your night started before arriving at the destination; and often pre-gaming happens at the house. REMIX Pre-Game Cocktail is easy and convenient and brings the club to your house to get the party started.
About Paul “DJ Pauly D” DelVecchio
Born in Providence, R.I., Paul “DJ Pauly D” DelVecchio is recognized for his musical talent as well as his reality star status on MTV’s highest rated show, “Jersey Shore,” which premiered in December 2009.
Quickly a fan favorite, MTV announced Pauly as the first cast member to receive his own spinoff, “The Pauly D Project,” chronicling his life as a celebrity DJ, which premiered on the network on March 29, 2012. “The Pauly D Project” theme song “Night Of My Life,” produced by Pauly, soared to number three on the iTunes Dance Chart in less than 24 hours.
February 2012 brought the announcement of Pauly’s new Las Vegas DJ residency at The Hard Rock Hotel & Casino and an Atlantic City DJ residency at The Pool After Dark at Harrah’s Resort.
In December 2011, rapper and mogul 50 Cent signed Pauly to his record label, G-Note records, to release new material showcasing Pauly’s true craft. It was also announced in January 2012, Pauly will be working together with 50 Cent and SMS Audio to develop a full line of headphones.
In Summer 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour, alongside Nicki Minaj.
About REMIX Team
Paul “DJ Pauly D” DelVecchio has partnered with a team of liquor industry veterans and strategic marketing and branding experts including Tom Bruno, formally of Sidney Frank, best known for its Grey Goose Vodka and Jagermeister success stories; David Kanbar, formally of Skyy Vodka and most recently, Co-Founder of Skinnygirl Cocktails; and Ryan Rosenberg, Co-Owner of Miami based liquor brokerage firm, Ginger Wine & Spirits, which has represented some of the most well-known brands including Patron Tequila, Grey Goose Vodka, Skyy Vodka and Jagermeister. Plus, marketing/branding and celebrity licensing experts, Jessica Stark, who has worked in corporate marketing roles at Louis Vuitton, Gucci, Conde Nast, New York Magazine and is currently the Vice President of Marketing & Communications at Judith Ripka Jewelry; and Mehran Farhat, who worked in strategic marketing and development roles at Young & Rubicam, Carson Group, Westfield Group, and is currently Tori Spelling’s brand development/licensing partner.
For more information, please contact:
Jessica Stark Amanda Ruisi REMIX Cocktails AKR Public Relations firstname.lastname@example.org email@example.com 917-861-6720
SOURCE REMIX Cocktails