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National Trust MyFarm Experiment to go Free

May 14, 2012

SWINDON, England, May 14, 2012 /PRNewswire/ –

The National Trust has announced that one year on from the launch of its innovative
and award-winning MyFarm project, the charity is dropping the GBP30 sign-up fee in a bid
to widen its success and inspire even more people to engage with farming and food.

The experiment – based at the Trust’s 1,450 acre Wimpole Home Farm
[http://www.nationaltrust.org.uk/wimpole-estate/things-to-see-and-do/page-3 ] in
Cambridgeshire – was launched last May to encourage people to learn about day-to-day farm
life and get a better understanding of where their food comes from.

The virtual farmers are able to view day-to-day farm activities via blogs from the
farm team, videos and live webcams. Significantly they can also influence what happens on
the farm by voting on key decisions usually made by the farmer.

As the project moves into year two, the team behind the project are seeking to
increase the number of people who take part in MyFarm
[http://www.nationaltrust.org.uk/what-we-do/news/view-page/item483138 ], and cover a wider
range of food topics.

Farm Manager Richard Morris said: “We’ve learnt a lot from our 5,000-strong audience
over the last 12 months, especially how interested people are in following and finding out
about the day-to-day running of the farm.

“The experiment has helped us deepen people’s understanding of the challenges faced by
farmers in the wider market place including the European and World markets, and enabled
those involved to comment on a wide range of farming issues.

“It’s been the animal stories that have really captured the public’s hearts – both
births and deaths. MyFarmers have also loved getting to know the farm team, the rare breed
animals kept at Wimpole and the monthly votes which explore one particular aspect of
farming in more depth, with the majority vote then carried out on the farm.”

The National Trust [http://www.nationaltrust.org.uk ] is the country’s biggest farmer
and through MyFarm hopes to help people understand the issues facing farming today, the
numerous and daily decisions farmers have to make, as well as the joy and the heartache
which is part and parcel of farm life.

As part of the changes the Trust will also now host the experiment on its own website
rather than the current microsite. It will also make broader use of social media platforms
such as Facebook and Twitter to interact with users and to encourage further discussion on
food and farming [http://www.nationaltrust.org.uk/what-we-do/big-issues/food-and-farming ]
issues.

Founding Farmers – those who joined in the first year – will be invited to continue as
ambassadors on these platforms to encourage more people to join in; sharing the journeys
they have been on over the last 12 months.

MyFarm Project Manager Andrew Cock-Starkey added: “Our members come from all over the
world as well as from the UK and after a successful first year we believe we’ve
established a clear demand for this kind of learning. Now we want to reach even more
people and build a broader understanding of farming.

“Waiving the membership fee will, we hope, help us reach a much wider audience, as
will ensuring we have appealing content for users of different ages across various
platforms.”

Deputy President of the National Farmers’ Union Meurig Raymond said: “This project is
an effective and fun way of engaging people in farming and the hard work and skill that
goes into producing food for their table. With more and more people using social media to
communicate, share views and influence decisions MyFarm also tackles some of the more
serious issues and involves its supporters in the day-to-day running of a real-life farm.”

About National Trust:

The National Trust looks after more than 250,000 hectares of countryside, 710 miles of
coastline and hundreds of historic places across England, Wales and Northern Ireland. For
more information and ideas for family days out go to: http://www.nationaltrust.org.uk.

        PR Contact:
        Jeannette Heard
        Press Officer
        The National Trust
        Heelis
        Kemble Drive
        Swindon
        SN2 2NA
        +44(0)1793-817706

http://www.nationaltrust.org.uk

SOURCE The National Trust


Source: PR Newswire