Global Phenomenon Zumba Fitness, LLC Launches Apparel Collection With Iconic British Department Store Harrods
MIAMI, May 15, 2012 /PRNewswire/ — Zumba Fitness has collaborated with iconic British department store Harrods to launch a bespoke UK-inspired range of Zumba® apparel that is now available in stores. The collection is positioned on the fifth floor and exclusive to the retailer for two months.
Zumba Fitness is a global dance-fitness phenomenon founded in Miami, Fla., that counts more than 12 million fans across 125 countries worldwide. The international music-inspired fitness-party fuses dance styles–including samba, flamenco, hip-hop, reggaeton and merengue–into an exhilarating workout. Having grown nearly 800-percent in the last three years alone, Zumba Fitness has evolved into a lifestyle brand encompassing fitness, entertainment, culture, music, video gaming and apparel. With this immense growth and popularity prominent in the UK, Zumba Fitness is celebrating local heritage by launching its first-ever customized Zumba apparel range into Harrods.
“Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel exclusive to its international audience,” said Adele Harrington, vice president of global consumer products at Zumba Fitness. “When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit. We are looking forward to launching our first retail collection with such an iconic brand.”
This exclusive Zumba apparel collection encompasses more than two dozen unique pieces featuring rich fabrics and stylish silhouettes but still stays true to the bold and vibrant style that is synonymous with the Zumba brand – including signature bright green and neon pink colors.
“We wanted to create a collection that connects with our Zumba® community while speaking to the Harrods consumer,” said Sigal Cohen, fashion design manager for Zumba apparel and accessories. “While maintaining the signature look and feel of our Zumba apparel, we applied special treatments and print techniques to the fabrics, including chrome and reptile artwork adorned by iridescent and gunmetal foil. We also incorporated different sized crystals and studs to give dimension to each piece. The result is a fresh take on luxury which is perfectly in tune with the Harrods style.”
Key pieces in the exclusive Zumba Fitness/Harrods collection include the “Jazzy Fishtail Mesh Top,” which features key holes on the shoulders and high low hem for a flattering and stylish-yet-comfortable look. Gathered fabric detail on the “ruched” leggings creates an effortlessly on-trend look, whilst the “Jazzy Hooded Vest” is perfect for layering due to its lightweight breathable mesh fabric. Staying true to the Zumba brand, the signature cargo pant features reflective tassels for a modern athletic look. And in keeping with its vivacious style, the Zumba apparel Harrods collection also includes a luxury format with union-jack emblazoned T-shirts, as well as a patent-leather bowling bag sporting the national flag in all its glory.
For more information on the exclusive Zumba Fitness apparel collection at Harrods, please contact the Zumba Fitness PR team at MWW Group via Zumbafitness@MWW.com.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world — reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao(TM) (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert(TM) events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
- Capitalize the letter “Z” in our “Zumba” trademark or write with all capital letters, “ZUMBA”;
- Use the trademark to describe our services or products, for example “the ZUMBA® fitness program,” “Zumba® class,” “ZUMBA instructor,” “Zumba® moves” etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb–for example, do not write: “Once you Zumba, you’ll be hooked.”
- Use Zumba as a noun–for example, do not write: “They were doing Zumba” or “Zumba is great.”
- Change the trademark–for example, do not write “Zumbamania” or “Zumbarina.”
SOURCE Zumba Fitness, LLC