Blush.com Announces Partnership with YouTube Sensations Elle and Blair Fowler
MANHATTAN BEACH, Calif., May 15, 2012 /PRNewswire/ — Blush.com, the premier cosmetics retailer and recently launched sister site of DermStore.com, is proud to announce its partnership with YouTube sensations Elle and Blair Fowler. The relationship between the social media beauty gurus and the cosmetics site will evolve over the course of the next year, giving readers added insight on the Fowlers’ favorite makeup products and beauty tips. Blush.com will also have exclusive access to their cosmetics line Skylark by Elle and Blair, which is set to launch in September 2012 to coincide with their debut novel on sale September 4, 2012.
“The Fowlers are a perfect fit for blush.com and I am so excited to have them on board,” said Dan Obegi, DermStore.com and blush.com CEO. “They are energetic, intelligent, trend-focused and educated when it comes to products, brands and ingredients- everything that we had in mind when developing blush. I can’t wait to share the exciting new ventures with our customers and their fan base.”
Blush.com launched in May 2012 with the Fowler sisters at the helm of the Blush Beauty Curator Panel. As leaders in trends among their peers, Elle and Blair have their fingers on the pulse of what’s cool, new and hip when it comes to beauty. They, along with the other panelists, will try out thousands of products from all over the world to find the best and newest makeup on the market. In addition to highlighting their curated collection of cosmetics, each year they’ll use their invaluable beauty knowledge to vote in the Best of Blush Beauty Awards.
Even more exciting for blush.com customers and Fowler followers is the upcoming launch of their cosmetic line, Skylark by Elle and Blair. The debut collection will be released in September 2012 exclusively on blush.com and will coincide with the release of their first novel, Beneath the Glitter, which will be published by St. Martin Press. Skylark by Elle and Blair will release two lip glosses inspired by the novel’s main characters, Sophia and Ava London. The line will continually expand with new products added seasonally.
“We’re so excited to bring Skylark by Elle and Blair to life,” Elle said. “We have been dreaming this up for quite some time and could not have asked for a better partner. Blush.com is the perfect place for Skylark to live,” added Blair.
As a sister website of DermStore.com, blush.com is part of a long legacy built upon strong brand relationships. Both sites are 100% authorized to sell each and every one of the products offered, a fact that ensures a safe destination in which to fulfill beauty needs. And with the same great service as DermStore–complete with free shipping, free samples and beauty experts available 24 hours a day, every day–the impeccable selection is met with an impeccable shopping experience not found anywhere else.