Adform Continues International Expansion With Opening of Portuguese Office
LISBON, Portugal, May 16, 2012 /PRNewswire/ –
Adform recruits Jose Frade to lead local Portuguese support for online
display advertising campaigns
Display advertising specialist Adform has today announced that it is opening a new
regional office in Lisbon, Portugal. The move comes as a result of an increase in media
agencies and online advertisers looking for local support in running display marketing
campaigns in the Portuguese market, which previously had been largely run out of Spain.
Adform will enable Portuguese clients to more readily run campaigns through its unique
single platform that hosts a complete gamma of services for successful display
advertising, from traditional ad serving to real time bidding to dynamic creative
optimisation to rich media to attribution.
To open the new office, Adform has recruited Jose Frade as its new Business
Development Director for Portugal. Frade will be largely responsible for the opening and
development of the local Adform office in Lisbon, looking to complement the rapid growth
achieved in the neighbouring Spanish market. Frade joins Adform from Havas Digital
Portugal, where he was country manager working with clients including Peugeot, Citroen,
Nike, Reckitt and Barclays. Frade will report to David Fulton, Adform’s Chief Commercial
Frade commented: “The boom in real time bidding across major markets in Europe is now
prompting a similar response in Portugal, with publishers looking for solutions to sell
their remnant inventory and get more revenue. These changes in the buying landscape
together with an influx of creative rich media innovations in how display campaigns are
run, provides the perfect base for success in delivering effective campaigns for media
agencies and online advertisers alike.”
Fulton added, “Our local presence in the European markets is a major advantage. Our
new Lisbon office will offer the Portuguese display advertising market greater local
support and flexibility, meaning we are swift to turn around responses to any client
requests. We have our ears to the ground in terms of what are the best technology
developments for our clients so that we can provide services that reflect the local and
European needs of our customer base.”
Adform is the European specialist in online display marketing solutions, closing the
loop for media agencies and online advertisers by integrating media planning, buying,
optimization and reporting into one place.
Adform’s unique platform incorporates display ad serving, rich media, video, mobile,
dynamic ads, personalised targeting, and real-time bidding through integrations with major
inventory players, making display advertising simple, relevant and rewarding.
Adform was established in Denmark in 2002 and now has offices in 12 countries
including Nordics, UK, Germany, Spain, Italy and Portugal.
Visit http://www.adform.com for more information or follow us on Twitter
Media contacts: Giles Barron / Jasmine Barnes Diffusion email@example.com +44-207-291-0234 / +44-207-291-0250