Fox Audience Strategy Announces Exclusive Multi-Year Media Sponsorship Of The National Arts And Humanities Youth Program Awards
WASHINGTON, May 17, 2012 /PRNewswire/ — Fox Audience Strategy, the department that identifies programming and operational opportunities that reflect diverse perspectives across all of The Fox Group’s entertainment platforms, announced today a new, two-year media sponsorship of the National Arts and Humanities Youth Program Awards (NAHYP), the nation’s highest honor for excellence in after-school youth programs. The NAHYP awards are held annually by the President’s Committee on the Arts and the Humanities (PCAH), a nonpartisan, cultural advisory committee dedicated to promoting and celebrating the arts and humanities. As the official media sponsor of the 2012 and 2013 NAYHP awards, Fox Audience Strategy will work with the PCAH to showcase the ground-breaking work of individuals and community-based organizations across the country that are harnessing the power of the arts and humanities to engage and educate young people.
“The arts, humanities and creativity are at the core of what we do every day at Fox’s entertainment businesses – it drives our executives and content,” said Nicole Bernard, Senior Vice President of Fox Audience Strategy. “We are excited about the opportunity to showcase these organizations that so positively impact youth and to further raise awareness of the transformative power of creative education through art, music, storytelling and mentoring programs.”
The media sponsorship of the NAHYP marks the first major initiative of the Fox Audience Strategy community engagement platform, which seeks to help drive creative education and strengthen the connection between Fox’s content and key audiences. Under the partnership, Fox Audience Strategy will leverage its vast creative resources and multiple distribution platforms to produce a PSA highlighting the work of PCAH, provide NAHYP winners with tailored media training, create a “Teacher for a Day” program, and provide local affiliates with access to the finalists and awardees to amplify the stories of their transformative work in local arts and humanities programs.
“The National Arts and Humanities Youth Program Awards is a signature initiative of the President’s Committee,” said PCAH Co-Chairman George Stevens, Jr. “We are so pleased that Fox Audience Strategy group shares our commitment to celebrating these outstanding organizations and the work they do to help young people across the country build bridges to success in school and in life.”
“NAHYP’s award-winning programs offer high-quality instruction on weekends, afternoons, and vacations, providing safe and creative havens for young people in the hours when they are often the most vulnerable,” said actress and PCAH member Kerry Washington, who hosts the Awards reception preceding the White House ceremony. “Witnessing the impact on students, year after year, is one of my favorite things about the program, and we’re so grateful that this partnership will help expand that message to wider audiences.”
About The Fox Audience Strategy Group
Fox Audience Strategy is a recently formed department at The Fox Group designed to identify programming and operational opportunities that reflect diverse perspectives and therefore drive ratings and revenue.
Created in 1982 under President Reagan, the President’s Committee on the Arts and the Humanities (PCAH) is an advisory committee to the White House on cultural issues. The PCAH works directly with the three primary cultural agencies–the National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services–as well as other federal partners and the private sector, to address policy questions in the arts and humanities, to initiate and support key programs in those disciplines and to recognize excellence in the field. Its core areas of focus are arts and humanities education, cultural exchange and creative economy.
The National Arts and Humanities Youth Program recognizes and supports excellence in programs that open new pathways to learning, self-discovery and achievement. Each year, the National Arts and Humanities Youth Program Awards recognize 12 outstanding programs in the United States, from a wide range of urban and rural settings.
The National Arts and Humanities Youth Program Award is a signature initiative of the President’s Committee on the Arts and the Humanities in partnership with the National Endowment for the Arts, the National Endowment for the Humanities and the Institute of Museum and Library Services to showcase cultural excellence and enhance the availability of out-of-school arts and humanities programs to children and young people.
Su-Lin Nichols, Brunswick Group
Jody Arlington, President’s Committee on the Arts and Humanities
SOURCE Fox Audience Strategy