Grandparents.com Partners With Dynamic Signal to Power Social Content Marketing for America’s 70 Million Grandparents
NEW YORK, May 17, 2012 /PRNewswire/ — Grandparents.com, Inc. (OTCBB: GPCM), which operates the Grandparents.com website, the “Ultimate Resource for Grandparents(TM),” is pleased to announce a partnership with Dynamic Signal, a leading provider of Social CRM, Content Marketing and Consumer Engagement Solutions. The two companies will announce their partnership at the Omnicom Emerge Conference in New York City on May 17th, during Dynamic Signal’s keynote presentation. Grandparents.com President, Jeffrey Mahl and Editor-In-Chief Ellen Breslau will join Dynamic Signal on stage to discuss the new partnership and the benefits of influencer marketing and word of mouth advocacy programs.
“Dynamic Signal’s platform will initially be used to power the Grandparents.com social networking, content aggregation and sharing through a social content hub and word-of-mouth marketing program, starting with our ‘GRAND INSPIRATIONS(TM)’ program, with inspiring stories from celebrities and Grandparents.com members, describing how they were either inspired by their grandparents or how they are inspiring their own grandchildren. The stories will be shareable and drive awareness, website traffic and membership growth,” explained Ellen Breslau. “Our goals are to continue to grow our membership and member engagement, website traffic, and ecommerce revenues.”
Jeffrey Mahl added, “Partnering with Dynamic Signal places us at the forefront of innovation and helps amplify our brand awareness as we aim to be the top resource for the 50+ demographic from Health and Wellness to Entertainment, Travel and Leisure, Shopping and Dining, Insurance and Financial Services. Our marketing partners will benefit from increased sharing and purchases by our members and their social circles.”
Russ Fradin, CEO & Chairman of Dynamic Signal, said, “Dynamic Signal is excited to provide Grandparents.com with our end-to-end Social Marketing Suite to power its ‘GRAND INSPIRATIONS(TM)’ program and overall growth objectives. This partnership will enable them to collaborate with authentic, passionate and influential voices to drive amplification of earned media and ROI for continued and ongoing social marketing campaigns.”
Dynamic Signal’s Social CRM platform will identify and rank fans, influencers and amplifiers for Grandparents.com across the social web including, but not limited to, Facebook, Twitter and the Blogosphere. Fans, influencers and amplifiers for Grandparents.com will be identified as ‘brand ambassadors’ by Dynamic Signal’s MarketMap(TM) and Leaderboard technology, which utilizes advanced algorithms to score and evaluate key metrics such as reach, frequency, engagement, sharing, quality, impact and earned media value.
At Grandparents.com, our goal is to connect and inspire today’s families. As the ‘Ultimate Resource for Grandparents,’ we seek to strengthen the ties between family members by promoting wellbeing for young and old, and by providing smart information and expert advice on what really matters to our members, from health and money to travel and retirement. Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. According to Examiner.com, in 2010 Grandparents.com was the second ranked commercial site serving the age 50+ demographic markets. As we approach the official Grandparent’s Day launch of our new website, on September 9, 2012, we will be unveiling more enriching experience for our valued members and stakeholders.
About Dynamic Signal
Dynamic Signal (www.DynamicSignal.com) is an Enterprise Marketing Software as a Service company that provides Social CRM, Content Marketing and Customer Engagement solutions designed to drive awareness, growth and ROI from Social Media for our customers. Dynamic Signal’s customers include top companies across entertainment & media, consumer packaged goods, financial services, fashion & beauty, high tech, and advocacy. The company, founded in 2010, is based in San Bruno, CA, and is comprised of a veteran management team and top-tier investors including Trinity and Venrock.
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SOURCE Grandparents.com, Inc.