New Era “Stars & Stripes” Program Returns With New Caps
BUFFALO, N.Y., May 21, 2012 /PRNewswire/ — New Era, the official on-field cap of Major League Baseball (MLB), announced that for the fifth consecutive year, every MLB club will be honoring America’s veterans by wearing “Stars & Stripes” caps on Memorial Day (May 28) and Independence Day (July 4) to support the Welcome Back Veterans fund (www.welcomebackveterans.org).
For the first time, New Era will venture away from the red, white & blue color schemes that have been a staple of the previous “Stars & Stripes” caps. This year, the caps will remain in each team’s official color, but a digital camouflage applique will fill the MLB logo on the front of the cap. This new look and feel is similar to modern day military uniforms.
“The Stars & Stripes program is one of the ventures I’m most proud of as it allows organizations, players and fans to honor the brave men and women who serve our country in a unique way,” said Christopher H. Koch, New Era CEO. “To mark the fifth anniversary of the program, we decided to make these caps even more different by adding camouflage color scheme to each of the logos.”
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to “FLY YOUR OWN FLAG(TM)” – to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y. and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
SOURCE New Era