GrubHub Identifies Top Warm Weather Ordering Trends
CHICAGO, May 22, 2012 /PRNewswire/ — Spring is in full swing, and with the climbing temperatures comes the craving for seasonal fare. While traditional staples remain popular, GrubHub, the nation’s number one online and mobile food ordering service, has identified the kabob as the new warm weather culinary trend, with the food item growing in order popularity by more than 25 percent since 2011.
Warm-weather favorites like burgers and ribs continue to be commonly ordered menu items, but GrubHub analysts sorted through millions of transactions to determine the hot new menu items by comparing year-over-year ordering behaviors. According to GrubHub’s ordering data, hot dog consumption dropped while the non-traditional Kabob has increased in popularity.
Item YOY Popularity* ---- -------------- Kabob 27% ----- --- Burger 6.5% ------ --- Ribs -4.5% ---- ---- Hot dog -11.5% ------- ----- BBQ -14.5% --- -----
“The growing trend for ordering non-traditional food items further illustrates that delivery and pickup extend far beyond the usual pizza,” said Mike Evans, GrubHub co-founder and COO. “GrubHub makes it easy for diners to order from their go-to restaurant or find new favorites through our unique filtering options.”
For diners looking to expand their culinary horizons, GrubHub offers a variety of ways to search for available pickup and delivery restaurants:
- Cuisine Filter. With more than 80 cuisine tags to choose from, diners can easily satisfy any food craving with GrubHub’s filters.
- Newest Sort. New restaurants are added to GrubHub every day, so make sure to check out the latest additions with GrubHub’s ‘Newest’ sorting feature.
- My GrubHub. Looking to play it safe with your next meal? No worries, as GrubHub has captured your past orders and favorite restaurants under the ‘My GrubHub’ tab.
For more information about GrubHub and to see what restaurants are available for pickup and delivery in your area, please visit GrubHub.com.
GrubHub is the nation’s leading online and mobile food ordering platform that shows diners local restaurants available for delivery or pick up. Available in more than 300 cities across the nation, GrubHub features more than 14,000 online ordering restaurants and, as the parent company of Allmenus, lists approximately 250,000 restaurant menus. Diners who order through GrubHub’s free website or mobile apps can pay with cash, credit or PayPal(TM), and every order is supported by GrubHub’s 24/7 customer service. Founded in 2004, GrubHub is a privately held company and is headquartered in Chicago.
*Calculated by comparing item orders against all GrubHub orders between 3/20/11-5/9/11 and 3/20/12-5/9/12