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Univision and Eventus Announce the 2012 Premios Juventud VIP Tour Presented by Dr Pepper

May 22, 2012

MIAMI, May 22, 2012 /PRNewswire/ — Univision and Eventus announce the 2012 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present “Premios Juventud” nominees and winners. Leading up to Univision Network’s youth awards show, PJ VIP Tour will make stops in Miami, New York, Chicago, Los Angeles and Houston.

“Univision is thrilled to bring the excitement of Premios Juventud to our fans’ hometowns,” said Luis Fernandez, president of Entertainment and Univision Studios. “The PJ VIP Tour extends our commitment to bring Hispanics the content they crave, regardless of the platform.”

PJ VIP Tour presented by Dr Pepper launches in Miami on Thursday, June 7th with an exclusive performance by GRAMMY® and Latin GRAMMY® winning salsa star Luis Enrique. Next up, PJ VIP Tour will roll into New York on June 14th for a show featuring reggaeton sensation Plan B and Dominican rap star Sensato; then on to Chicago on June 21st turning up the heat with regional Mexican music superstar Larry Hernandez; next the tour hits Los Angeles on June 28th with one of the hottest groups in today’s music, 3Ball MTY; and wraps up in Houston on July 5th with salsa heartthrob Jerry Rivera.

“This is the fourth consecutive year that the PJ VIP Tour brings the best of Latin music to our communities around the country,” said Nelson Albareda, President and CEO of Eventus. “We are proud that through our partnership with Univision, PJ VIP Tour has become a singular experience for music lovers everywhere and a program that both fans and sponsors anxiously look forward to every year.”

Since its debut in 2004, the “Premios Juventud” youth awards ceremony has set ratings ablaze. Last year, the live broadcast of the awards show helped Univision rank No. 1, regardless of language, among all demographics, surpassing viewership of all other major broadcast networks. The 2012 show will air live on Univision Network on Thursday, July 19th, at 7 PM ET/6 PM CT.

For continued up-to-date coverage of “Premios Juventud” and chances to win tickets to PJ VIP Tour in your hometown, visit PremiosJuventud.com. Extensive coverage is also available on social platforms including “Premios Juventud” forums, on Facebook.com/PremiosJuventud and Twitter via @PremiosJuventud.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports and a suite of six cable offerings – De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Clasico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

About Eventus

Eventus is an experiential marketing, sports and entertainment company focused on connecting brands with multicultural consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com

About Dr Pepper

Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit DrPepper.com or DrPepperSnapple.com.

SOURCE Eventus Marketing


Source: PR Newswire