Last updated on April 24, 2014 at 17:35 EDT

Celltick Appoints New VP for Africa to Expand the Growing African Region for LiveScreen

May 23, 2012

SAN FRANCISCO, May 23, 2012 /PRNewswire/ –

Celltick [http://www.celltick.com ], the leader in Home Screen Mobile Marketing,
announced the appointment of a new Vice President, Moshe Rint, to lead its Africa
business. Moshe has had extensive experience in building businesses in the African region
and comes from Gilat Satcom, where he led one of their African subsidiaries.

The African mobile market has a mobile subscriber base of over 600 million and the
highest potential to grow further with the least mobile density. It is also one of the
fastest growing markets across the world. Celltick has been able to work very efficiently
across the growth markets and sees great potential in being able to extend its managed
services offering in Africa.

“I am very happy to be able to build Celltick in the African market. Celltick has
established itself as the leading provider of mobile marketing managed services across all
the growth economies. I am very excited about having the opportunity to extend this
leadership into the African mobile market. The Celltick mobile service is perfectly suited
to the consumers in Africa and I am confident that operator partners will very quickly
realize the potential of the service,” comments Moshe Rint, new Vice President of Africa.
“Celltick has a proven track record of implementing and managing services that are
strategic and high value to the operators and I look forward to opening and establishing
the company in the African market and building our network of partnerships to deliver new
innovative mobile services that benefit our customers and their consumers,” he added.

The technology culture in Africa has followed a different path than the West. As
computers are expensive, affordable mobile phones have become the ubiquitous form of
communication and information access. Short bursts of instant communication are connecting
some isolated African communities to vital information. Celltick’s unique technology and
media services aid in creating awareness and provide instant access to information to a
large community of users in ubiquitous fashion.

“Africa has been a strategic geography that we had not explored and we believe that
this will become a huge market for us in the next few years. Our services can enable
consumers in Africa to get easy access to much-desired information and benefit from it.
With the addition of Africa, we will cover more than 80% of the world’s subscriber base. I
am very confident that we will be able to successfully provide a high value service for
the consumers in the region and establish ourselves very rapidly,” says Ronen Daniel, CEO
of Celltick. “We believe that we can enrich the African consumer with services ranging
from m-education, m-health to local commerce initiatives that save money. We have proven
repeatedly that we can make mobile marketing work successfully in the growth markets and
have established ourselves as a leader in not only consumer reach but in also being able
to monetize them while providing value to the consumer. I welcome Moshe, who brings more
than 18 years of experience within the industry, to the Celltick team and to lead us in
opening this new market for us.”

Celltick’s LiveScreen [http://www.celltick.com/Products/LiveScreen_Platform ] mobile
marketing solution is deployed and operated as a fully managed service at mobile
operators, offering broad reach to their consumer base. Celltick partners with content
providers, media agencies, consumer web services companies to ensure a wide variety of
regionalized and personalized content services.

LiveScreen provides high value location relevant content, mixed with the right
marketing messages, directly to the consumer’s mobile home screen. Consumers engage with
the service through an interactive dialog on their home screen, guiding them to further
options enabling mobile content consumption in an easy user friendly manner.

About Celltick [http://www.celltick.com ]

Celltick is the world leader in mobile home screen marketing. For more than 12 years
the company has been following its vision of turning the mobile home screen into a key
space for content and brand promotion. During that time it has won multiple industry
awards, grown dramatically and deployed its LiveScreen
[http://www.celltick.com/Products/LiveScreen_Platform ](R) solution for more than 50 major
operators across 3 continents. Today it already reaches 133 million users worldwide and
generates more than 200 million transactions each month. Celltick has multiple offices
around the world.

LiveScreen(R) is the exclusive property and trademark of Celltick.

        R Vidyanand
        Phone: +1-510-386-4938

SOURCE Celltick

Source: PR Newswire