Pizza Businesses Across Australia Offer More Digital Purchasing Channels to Top Off This Favourite Boxed Meal, in Business Review Australia
SAN DIEGO, May 23, 2012 /PRNewswire/ –
With an insatiable demand and the growing use of technology, it is understandable
pizza chefs need to offer Down Under pizza cravers and pie scroungers more ways to have
their customised slice of heaven delivered out in the bush.
In 2010, pizza was one of Australia’s top five meal solutions, according to Domino’s.
Australian Food News also reported pizza has the fastest growing food trend in the Asia
Pacific with the average Australian ordering once a month. This equals more than 264
million pizzas, or about 10 hectares, annually.
The new purchasing channels popping out of the oven offer a way to reduce the gap
between customer and business. Benefits of these efficient methods of point of sale and
back-of-house systems create a faster ordering process, and greater customer insight and
operational performances, which result in higher customer satisfaction.
To properly picture this delectable digital communication pizza, imagine the usual
phone ordering system as the crust followed with a saucy Internet. The proper cheesy
coating is updated and enhanced websites sprinkled with a generous amount of e-marketing
toppings: social media, interactivity, reporting capabilities and applications for tablets
Domino’s expects more than half of its sales to come from this side of the business
during the next three years, says Don Meij, Domino’s CEO and managing director. Out of
these digital sales, more than half of that pie is expected to come from a portable
device. “This will mean more than 25 percent of our total sales are from customers who are
using new hand-held technologies to order their favourite things,” Meij says.
Continue reading this story and many more in the May issue of Business Review
About Business Review Australia
Business Review Australia is a leading digital media source of news and content for
C-level executives focused on business and industry-specific news throughout Australia. BR
Australia is in the territory-dedicated arm of the WDM Group. Founded in 2007 by
entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines,
mobile apps, daily news feeds and weekly e-newsletters that leverage technology to deliver
innovative, high-quality content, analytical data, and industry news. For more
information, contact 1-760-827-7800 or visit http://www.businessreviewaustralia.com.
Press Contact Allie Schratz Business Review Australia Telephone: +1(760)827-7141 Email: Allie.Schratz@wdmgroup.com
SOURCE WDM Group