LG Electronics USA Debuts ‘Only LG’ Ad Campaign
ENGLEWOOD CLIFFS, N.J., May 24, 2012 /PRNewswire/ — LG Electronics USA is bringing the excitement of 3D TV to life in its new “Only LG” advertising campaign.
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“Some things simply cannot be explained, like the experience of breathtaking movies, thrilling sports and epic gameplay of the latest game title on LG’s CINEMA 3D TVs,” said James Fishler, senior vice president, marketing, LG Electronics USA. “3D needs to be experienced first-hand, just like taking a roller coaster ride into a new dimension. When you see the action on an LG CINEMA 3D TV, you’ll instantly get it! However, you won’t get it (3D), unless you experience it.”
The innovative new digital and print campaign features online videos and advertisements showing how 3D can bring content to life to create a more immersive and engaging home entertainment experience.
The multi-million-dollar campaign, which launches this week, will run through the end of the year. It will be featured in gaming, sports and lifestyle websites, including GQ, Hulu, MLB.com, Wired and CBSSports.com, as well as in select print outlets, such as USA Today, Sports Illustrated, Golf Digest and Entertainment Weekly. The ads are key elements of LG’s programs to support its retailers by helping to drive traffic into stores where consumers can experience CINEMA 3D.
“A new baseball-themed print ad states: “It’s a whole new ballgame when you follow the action on an LG CINEMA 3D TV. Only LG delivers the ultimate lineup: total-immersion brilliance of Full HD 3D picture quality, battery-free glasses, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design that’s pretty amazing. Experience the thrill of every play. Because you don’t get it ’til you got it!”
Similarly, a new 3D-gaming-themed ad states: “The troops are advancing. Your pulse is pounding. Hey, this game just got way too real. When you’re ready for the thrill of 3D, you’re ready for LG CINEMA 3D TV. Only LG delivers this total-immersion attack plan: the brilliance of Full HD 3D picture quality, enough battery-free glasses to keep the whole gang on the edge of their seats, 2D to 3D conversion, a Magic Remote, and a virtually frameless Cinema Screen design. Experience the rush yourself and feel the Force …. Because you don’t get it ’til you got it!”
According to the Consumer Electronics Association (CEA®), 3D TV is now the fastest-growing segment of the TV industry, growing faster than Internet-connected TVs and faster than 1080p Full HD HDTVs in 2012. CEA forecasts U.S. industry unit sales to more than double from 2011 to more than 6.2 million units this year. The NPD Group’s Retail Tracking Service also cites rising U.S. sales of 3D TVs with unit growth of nearly 74 percent and revenue growth of 64 percent in the first quarter over last year. 3D TVs also accounted for 11 percent of all flat-panel TV sales in the first quarter of 2012, nearly double that of last year, and 22 percent of all 40-inch class and larger TV sets sold were 3D, according to NPD.
Within this fast-growing category, LG is one of the fastest growing 3D TV brands, thanks to exploding retailer and consumer interest in the CINEMA 3D TV technology pioneered by LG Electronics and its sister company LG Display. LG’s award-winning 3D TV technology continues to receive accolades. Reviewed.com, a division of USA Today, calls it “the best 3D technology we have seen*,” while Digital Trends states “LG has a big winner on its hands.”
So far in 2012, LG has increased its CINEMA 3D LCD year-over-year sales by more than 300 percent**. In addition, LG expanded 3D TV lineup to seven new series of LED-backlit LCD HDTVs, all told 25 models, for 2012.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force in consumer electronics, home appliances and mobile communications. LG Electronics, a 2012 ENERGY STAR® Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.
* Refers to model LM6700. ** Sales between March 1, 2011 - March 31, 2012, according to NPD data. For a small percentage of the population, the viewing of stereoscopic 3D video technology may cause discomfort such as headaches, dizziness or nausea. If you experience any symptoms, discontinue using the 3D functionality and contact your health care provider. 6 pairs of 3D glasses included. Additional 3D glasses sold separately.
SOURCE LG Electronics USA, Inc.