Cuba Gooding Jr. Backs Chivas Regal’s Campaign to Raise Awareness of FilmAid Internatonal
LONDON, May 25, 2012 /PRNewswire/ –
FilmAid UK Chair Iliane Ogilvie Thompson, Chivas Regal Brand Director James
Slack and Academy Award winning actor, Cuba Gooding Jr., celebrate FilmAid’s work in
Chivas Regal, the original luxury whisky and official sponsor of the 65th Festival De
Cannes, reaffirmed its commitment to its global brand partner FilmAid International after
announcing plans for anew global fundraising programme.
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To mark the first year anniversary of the Chivas Regal FilmAid partnership, Chivas
unveiled a new short film documenting the amazing work of FilmAid focussing on a FilmAid
project at the Kakuma Refugee Camp in Kenya.
FilmAid is a non-profit organisation that uses the power of film and media to
transcend language and literacy, bringing life-saving information, psychological relief
and much-needed hope to refugees and other communities in need.
The announcement was made yesterday at an intimate event in the Chivas House on the
croisette and is part of Chivas Regal’s renewed ambition to raise awareness of FilmAid’s
work whilst at the same time continuing to provide financial support for projects in East
Africa to Asia and Haiti.
Oscar winning actor and FilmAid supporter, Cuba Gooding Jr., joined FilmAid UK Chair
Iliane Ogilvie Thompson and Chivas Regal Brand Director, James Slack on stage for an
exclusive screening of the new short film commissioned by Chivas.
In addition, to help bring the partnership to life in Cannes, the film was supported
by an exhibition of images captured during filming by distinguished Magnum Photos
photographer, Olivia Arthur.
Cuba Gooding Jr. praised FilmAid’s unique work in using the power of film to bring
hope and joy to refugees. He said: “Communities in crisis need information and
empowerment. FilmAid provides both through the power of film, and I am delighted to be
here to support their work and the generosity of Chivas Regal.”
James Slack, Brand Director, Chivas Regal, said, “After a successful first year of the
partnership, we are delighted to reaffirm our commitment to FilmAid. Generosity of spirit
lies at the heart of the Chivas brand and we are proud to play a continued role in
providing financial support to projects worldwide.”
“The FilmAid film will help kick-start our fundraising plans for the year ahead but
equally as important raise awareness of the charity’s amazing work by bringing FilmAid’s
inspirational story to Cannes.”
SOURCE Chivas Regal