Hungry Girl Lisa Lillien and The Laughing Cow® to Join SELF’s Workout in the Park in Chicago
Before Breaking a Sweat, Attendees Are Invited to Try New Smooth Sensations(TM) Cream Cheese Spread
CHICAGO, May 29, 2012 /PRNewswire-USNewswire/ — The Laughing Cow®, a favorite brand among health- and weight-conscious consumers with a passion for great-tasting cheese, and Lisa Lillien, aka Hungry Girl, will join SELF Magazine’s Workout in the Park in Chicago on Saturday, June 2 in Grant Park from 11 a.m. until 3 p.m.
In addition to having the opportunity to try out some of the hottest new workouts and latest fitness fashions at the event, attendees will get the chance to sample the latest addition to The Laughing Cow® family of cheeses – new Smooth Sensations(TM) Cream Cheese Spread. Event goers also can meet and mingle with Lisa Lillien to gain some tips and tricks on calorie-conscious choices and enter to win a copy of her latest book, Hungry Girl Supermarket Survival: Aisle by Aisle, HG-Style!
Four deliciously rich and flavorful varieties of the cream cheese spread will be available for tasting: Classic Cream 1/3 Less Fat, Strawberries & Cream 1/3 Less Fat, Garden Vegetable 1/3 Less Fat and Cinnamon Cream 1/3 Less Fat, all of which contain 45 calories per individually wrapped wedge and one-third less fat than regular cream cheese. Additionally, The Laughing Cow® will offer coupons and photo opportunities with The Laughing Cow® herself; every participant who shares a picture with The Laughing Cow on Twitter (@TheLaughingCow) will have the chance to win a prize package.
New Smooth Sensations(TM) Cream Cheese Spread from The Laughing Cow® is currently rolling out in stores nationwide. For more information, visit www.thelaughingcow.com or www.facebook.com/LaughingCowFanPage.
For more information on SELF Magazine’s Workout in the Park and to buy tickets, please visit www.SELFWorkoutinthePark.com.
For more information about Hungry Girl, visit www.hungry-girl.com.
About The Laughing Cow®: The Laughing Cow® brands, which include The Laughing Cow® Cheese Wedges, Mini Babybel® Cheeses and Smooth Sensations(TM) Cream Cheese Spread, are the most popular brands owned by Bel Brands USA Inc, a subsidiary of Fromageries Bel, a family-owned cheese maker headquartered in Paris, France. The Laughing Cow® Cheese Wedges, Mini Babybel® Cheeses and Smooth Sensations(TM) Cream Cheese Spread are individually wrapped and portion-controlled cheeses. Their great taste and unique pull tabs create a one-of-a-kind experience every time a piece is unwrapped.
Fromageries Bel produces more than thirty local and international cheese brands that are sold in more than 120 countries around the globe. In addition to The Laughing Cow®, other USA favorites include popular cheese spreads marketed under Boursin®, Kaukauna® and WisPride® labels.
About SELF Workout In The Park: The renowned outdoor health, fitness, and wellness festival, Workout in the Park reaffirms SELF Magazine’s mission to motivate and inspire women to discover their best selves with three spring events in Chicago, New York City and San Francisco. The 19th annual event series encourages women across the country who attend to sculpt fit bodies, look beautiful and feel their very best. Tens-of-thousands of health and fitness minded women attend a day of invigorating exercise, beauty consultations and more bringing the pages of SELF to life and putting attendees in the center of the action.
SOURCE The Laughing Cow