Founders Of Top-selling Barefoot Wine Brand To Appear At Book Expo America
FORESTVILLE, Calif., May 29, 2012 /PRNewswire-iReach/ — Michael Houlihan and Bonnie Harvey, Co-Founders of America’s top-selling wine brand, Barefoot Wine, will appear at Book Expo America (BEA) in New York City, NY, June 5 -7, 2012. Houlihan and Harvey will be available in person to answer questions and talk about their forthcoming book, The Barefoot Spirit, at BEA on June 5 from 2 to 3 p.m., and on June 6 from 3 to 4 p.m., and again on June 7 from 2 to 3 p.m., in booth number 2035 at Javits Convention Center at 655 West 34th. Street, New York, NY.
Houlihan and Harvey have written The Barefoot Spirit, a book detailing how they built their top-selling American wine brand with no firsthand experience, no inside knowledge of the wine industry, and no paid advertising. Using Worthy Cause Marketing, Barefoot donated product and helped get the word out about the goals of non-profits it supported. Worthy Cause Marketing, in turn, gave the membership of the non-profits a social reason to buy Barefoot Wine. Barefoot forever changed the wine industry by giving wine drinkers permission to have fun, by capturing the California lifestyle, and by creating the now iconic “bare foot” label. As Harvey says, “we were able to make the world a better place through wine.”
Barefoot Wine, America’s top-selling wine, is also sold in over 40 countries. Today, Barefoot embodies the original brand DNA created by Houlihan and Harvey. Barefoot is fun, captures the California lifestyle, still uses the iconic bare foot on the label and continues the tradition of Worthy Cause Marketing.
You can meet authors Michael Houlihan and Bonnie Harvey in person at BEA, booth 2035, June 5 – 7, in New York City to learn more about the valuable first-hand business knowledge they gained from real life experiences.
Michael Houlihan and Bonnie Harvey founded Barefoot Wines in 1986. They are speakers, consultants, and authors of The Barefoot Spirit which chronicles the history of the Barefoot Wine brand from the brand’s humble beginnings to its best seller status and acquisition. They believe the very best marketing is done with the greater good in mind. You can learn more at www.barefootwinefounders.com.
For more information, or to schedule an interview with Michael Houlihan and Bonnie Harvey, please call 707-887-8787 or email Michael at firstname.lastname@example.org or Bonnie at email@example.com, or visit www.barefootwinefounders.com.
Michael Houlihan Footnotes Press LLC, 707-887-8787, firstname.lastname@example.org
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SOURCE Footnotes Press LLC