Last updated on April 21, 2014 at 9:29 EDT

Smartsave Unveils Latest London Offers Map

May 30, 2012

LONDON, May 31, 2012 /PRNewswire/ –

-Smartsave, the biggest specialist international attraction and tourist promotional
site, have published a new edition of their market-leading London discount voucher map-

The London Smartsave [http://www.smartsave.com ] Map is a pocket-size map of central
London that includes a Map of the London Underground and comes with over 130 discounts
[http://www.smartsave.com/uk/cadbury-world ] to some of London’s most popular attractions
and restaurants including St Paul’s Cathedral, Ripley’s Believe It Or Not, and the London
Dungeon, and restaurant chains such as Bella Italia, Pizza Express, Cafe Rouge, and Planet
Hollywood. It is distributed to over 750 centrally-located London hotels, to brands such
as Thistle, Radisson Edwardian, and Best Western. It also has the largest circulation of
all London’s tourist publications.

With this new edition of the map, Smartsave have implemented several changes that they
hope will help the way people view, and use the map. As James Harrabin, Product and
Marketing Manager at Smartsave, said: “We’ve made some substantial changes to the design
of the map to help users understand just how simple our message is, specifically that
these discounts are 20% off with no restrictions or exclusions.”

Mr Harrabin went on to say: “We’ve also added a number of attractions
[http://www.smartsave.com/uk/ripleys-believe-it-or-not-london ], from The British Music
experience at the O2, to the Arsenal Stadium Tour. And these are just the start. We
continue to work hard to bring in the biggest and most popular attractions and restaurants
in greater London.”

Smartsave, a division of media group Metropolis International, has a legacy creating
similar products, as George Berzgal, Smartsave’s Managing Director, elaborated: “We’ve
been producing these valuable maps, in one form or another, since 1994 with which we’ve
been able to amass a vast distribution network. The value that the London Smartsave Map
offers hotels, tourists, and participating merchants is unmatched. The London Smartsave
Map effectively markets to a hard-to-reach target group; international tourists, which
makes it an excellent vehicle for the map’s participating merchants. Mr Berzgal went on to
say: “We distribute it through carefully selected London hotels, international travel
agencies and tour operators. This means that for our merchants we drive incremental
business by putting them front and centre with customers that have a large number of
options available to them in London.”

Having just successfully re-launched their popular website (http://www.smartsave.com),
Smartsave continue to build their worldwide brand with a new edition of their popular New
York Smartsave Map, which is currently supplied to a large number of New York hotels, and
offers the same value to tourists and participating merchants as the edition. For the New
York map they have recently added some key landmark attractions such as Central Park Zoo,
Bronx Zoo, NY Aquarium as well as continuing to promote attractions such as Madame
Tussauds, Ripley’s Believe It or Not! and The Intrepid.

With a push to engage the millions of new tourists visiting London this summer for the
Olympics and the broadened focus on building out new markets in the USA, Smartsave
continue to expand and refine their successful core business, while also treading new

About Smartsave:

Smartsave.com (http://www.smartsave.com) is a part of Metropolis International
Group’s Reward and Loyalty Division. Established in 1994, Metropolis is a media group that
specialises in consumer business and travel publishing.

Smartsave offers discounts at thousands of leading attractions, restaurants, leisure
activities, hotels, entertainment venues and shopping outlets. Smartsave uses a variety of
channels to provide these savings including guide books, street maps, directories,
websites and mobile apps. Families and individuals can make savings in the UK, USA, France
and Germany by presenting a Smartsave code to obtain 20% off the ticket or total food and
drinks bill for up to six people at any of the participating merchant partners.

SOURCE Smartsave

Source: PR Newswire