IBM Mobile Shopper Provides Instant In-Store Digital Scanning, Checkout Capability for Consumers Using Their Mobile Phones
ARMONK, N.Y., June 1, 2012 /PRNewswire/ — IBM (NYSE: IBM) today announced retail technology that allows consumers to scan items into a mobile phone as they shop the aisles, then check themselves out at an IBM self-checkout station.
Designed to help retailers provide a more customized in-store shopping experience for smart phone shoppers, the IBM Mobile Shopper application incorporates Honeywell (NYSE: HON) mobile scanning technology capable of scanning virtually any bar code, no matter what background it is printed on, the direction it faces, or the packaging covering it. The solution currently runs on the Google Android and Apple iOS operating systems, is highly reliable and offers sub-second response time.
According to a recent IBM Institute of Business Value study ( http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-empowered-consumer.html ), self checkout is the preferred way to shop for most consumers today, and they are very specific about the way they want to use mobile technology while shopping. More than 50 percent say they want to use a mobile device to scan while shopping, and to do final checkout at a self-checkout station. More than 40 percent want to scan samples and retrieve shopping items for pickup, or have the items delivered directly to their homes.
“Retailers can now deliver a more personalized shopping experience that is less of a chore and more of a convenience for consumers,” says John Gaydac, vice president, IBM Retail Store Solutions. “By enabling consumers to scan and check-out a wide variety of products at their own pace, retailers can not only create a more customized shopping environment, but also increase in-store traffic.”
The new mobile phone application is powered by IBM ACE software, Store Integrator software, and the newest release of IBM Self-Checkout software, which provides shoppers the same access to digital coupons, loyalty programs and special promotions at self-checkout stations that is traditionally available at fully-staffed point-of-sale checkout lanes.
The IBM Mobile Shopper, or “digital shopping assistant,” incorporates Honeywell’s high-performance SwiftDecoder Mobile bar code decoding software, one of many patented technologies that have helped secure the company’s leadership in camera-based bar code decoding. Among them is the practice of decoding bar code-related information from a real-time video image, such as the display of a smart phone or other mobile device (U.S. patent 6,015,088).
“Honeywell has a long heritage of providing bar code scanning for mission-critical applications where inaccuracy is not an option,” said John Waldron, president of Honeywell Scanning & Mobility. “Today, with IBM, we’re bringing those capabilities to consumers to help make their shopping trips more efficient and productive.”
The IBM Mobile Shopper solution with Honeywell mobile scanning is available immediately. For more information on Honeywell’s SwiftDecoder Mobile software, please visit www.honeywellaidc.com.
For more information about IBM’s Mobile Shopper application, please visit: http://www.ibm.com/products/retail/products/self/sco6/index.html.
IBM Mobile Shopper, 4690 OS, ACE, Store Integrator and IBM Smarter Checkout are trademarks or registered trademarks of International Business Machines Corporation in the U.S. and/or other countries. Other company products are trademarks or registered trademarks of their respective companies in the U.S. and/or other countries.
IBM Mobile Shopper, 4690 OS, ACE Store Integrator and IBM Smarter Checkout are trademarks or registered trademarks of International Business Machines Corporation in the U.S. and/or other countries. Other company products are trademarks or registered trademarks of their respective companies in the U.S. and/or other countries.
Apple is a trademark of Apple Inc., registered in the U.S. and other countries. Android is a trademark of Google Inc. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license
James E. (Jim) Smith