Rentrak Signs TV Station Ratings Agreement With Morris Network, Inc.
PORTLAND, Ore., June 4, 2012 /PRNewswire/ — Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a StationView Essentials contract with Morris Network, Inc. across its five state station lineup. Morris Network’s StationView Essentials contract covers the broadcaster’s full station group that includes NBC-affiliate, WMGT-TV in Macon, GA; ABC-affiliate, WTVQ-TV in Lexington, KY; CBS-affiliate, WCBI-TV in Columbus, MS; ABC-Affiliate, WWAY-TV in Wilmington, NC; and CBS-affiliate, WDEF-TV in Chattanooga, TN.
“For years the television industry has searched for a better way to measure local audiences, and after extensive research we’ve determined that Rentrak is that better measure,” said Dean Hinson, president, Morris Network, Inc. “With Rentrak, we can provide our stations with ratings every day of the year from massive databases and not small diary samples. Providing stable ratings to our stations every day is an indispensable tool in bringing accurate audience numbers to agencies and advertisers.”
“As station groups, agencies and advertisers continue to use Rentrak’s census-based currencies, we are proud to add Morris Network, Inc. to the Rentrak family,” said Cathy Hetzel, corporate president and president of Advanced Media and Information at Rentrak. “We are proud to be providing the most stable, reliable and accurate measures to our clients and we look forward to providing Morris Network, Inc. with a 365 day look into their viewing audiences.”
As the census-like television ratings currency, Rentrak provides passive, electronic daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation