QuestBack Shares Five Tips for Getting the Most out of Your Social Channels
BRIDGEPORT, Connecticut, June 6, 2012 /PRNewswire/ –
Establishing an authentic and engaging voice in social media is critical for almost
every organization these days. However, with new social channels popping up all the time,
it can be difficult for brands to understand what social platforms are relevant to its
customers and the best way to approach them, according to QuestBack
[http://www1.questback.com ], a global leader in enterprise feedback management (EFM) and
With so many new ways for customers to share their experiences, the Voice of the
Customer is gaining momentum at the expense of the enterprise and will soon be more
powerful than any single brand’s voice. As a result, organizations need to spend more time
engaging with customers on social channels and less time amplifying. To help brands get
the most out of social channels, QuestBack has the following five tips:
Go where your customers go – identify and use social media platforms that are relevant
to your customers. Whether it’s Twitter [http://www.twitter.com ], Facebook
[http://www.facebook.com ], Pinterest [http://www.pinterest.com ], Instagram
[http://instagr.am ] or elsewhere, people want to interact in environments where they feel
Strike the right balance – provide content that is relevant to your target audience on
a consistent basis. Evaluate what social channels your brand is using and how often new
content is posted – if you are posting less than three times a week consider the
importance of this channel to your brand and whether your efforts would be better spent
cultivating another channel.
Maintain regular engagement – the number of fans or followers a brand possesses is no
longer the social media benchmark for success. Customers want to see more than the latest
press release or company blog post. Engage with your communities and demonstrate genuine
interest in their feedback.
Find your brand evangelists – enthusiastic and influential customers are among the
most valuable and can become highly credible in not only promoting your brand, but
understanding of how it is perceived by the public. Nourishing this community through
engagement can lead to stronger customer relationships and lead to successful launches in
Around the world in 80 tweets – if you are targeting a global audience leverage your
employee knowledge to provide localized content that will resonate with local audiences.
To help brands gain insight from customer experiences, QuestBack has developed a suite
of leading feedback and dialogue solutions. QuestBack can also help brands build
quantitative and qualitative insights to help understand customers and market segments, as
well as activate consumers to help shape new products and marketing campaigns.
For additional information, check out this QuestBack webinar
[http://www.youtube.com/watch?v=uWM8y01cOBI&feature=relmfu ] about Social CRM and how
organizations can gain real insight into the audiences they are engaging with through
social media channels.
QuestBack is a global leader in enterprise feedback management
[http://www1.questback.com/solutions.html ], customer experience management, Social CRM,
and market research solutions [http://www1.questback.com/solutions/online-research.html ].
The company’s SaaS-based feedback and dialogue solutions
[http://www1.questback.com/products.html ] enable organizations to gain actionable insights
and build stronger relationships with customers and employees. More than 5,000 global
customers [http://www1.questback.com/references.html ] – including Volvo, Ernst & Young,
Coca-Cola, Microsoft and Bosch – rely on QuestBack to increase customer and employee
satisfaction through real-time feedback. Founded in 2000, QuestBack
[http://www1.questback.com/questback.html ] is headquartered in Oslo, Norway and privately
held with 19 offices worldwide.
Follow QuestBack on Twitter [http://twitter.com/questback ] | Facebook
[https://www.facebook.com/questback ] | Friends of Feedback Blog
Media Contact: Kim Karelis LEWIS PR Phone: +1-617-226-8840 Email: QuestBack@lewispr.com [email@example.com ]