PostRelease Partners With vBulletin To Connect Communities And Brands Via Relevant And Scalable Content Marketing
LOS ANGELES, June 6, 2012 /PRNewswire/ — PostRelease, a premier content marketing technology, today announced that its content marketing platform will be integrated into vBulletin(TM), a proprietary Internet forum software that is one of the most popular social community platforms in the world. Through the PostRelease integration, forum owners now have full publisher control and a new, easy and systematic way to monetize their sites while providing relevant content to their communities.
The exclusive partnership allows forum owners to activate PostRelease to automatically carry relevant branded content as a sponsored post in their vBulletin forums and blogs. Formatted to match the layout of each site, branded content is automatically placed directly into the forum as a post rather than in an ad location. All content is clearly labeled as “sponsored” to provide complete transparency to readers. Using this approach, PostRelease-driven content can see click rates between 2-10 times higher than display ads appearing on the same site. Because PostRelease automates the process of matching context, placing posts and measuring the results, advertisers are able to broadcast their content with scale and relevancy.
“PostRelease is a one-of-a-kind platform unlike any other in the industry that unlocks a new premium revenue stream,” said John McGanty, General Manager, Internet Brands, parent company of vBulletin. “By integrating with PostRelease, our customers can monetize their sites through an efficient and targeted method with relevant content for their readers.”
vBulletin’s software powers some of the largest forums on the web, collectively driving tens of thousands of page views and unique users. Because they are hyper-targeted and centered on product and interest discussions, forums drive significant search traffic and can be highly valuable channels for advertisers. Until now, it has been challenging for advertisers to reach this audience in an effective and scalable way.
Advertisers can now benefit from the integration as they now have the ability to buy contextual relevancy. The integration of PostRelease in vBulletin now allows advertisers to embed videos, forms, multiple lines of text, images and links to download/install apps right into the forum. This content can, and is often, shared via social channels such as Facebook, Twitter and LinkedIn. The PostRelease technology also enables impression caps, auto-optimization based on click rates, and geotargeting.
“PostRelease provides advertisers all the control of display advertising, but with the deeper engagement of content,” said Justin Choi, CEO, PostRelease. “Through our integration with vBulletin, we offer a new method of driving discovery around the great content that brands are already producing. The new system is three-fold in value: it provides relevant content to communities, turns forums into profit centers, and enables advertisers to drive discovery of their content in a scalable, measurable and predictable way.”
Furthermore, the integration allows an easier sign-up and setup process for forum owners. Forum owners sign up through vBulletin admin panels and activate and manage the PostRelease integration, a process that only takes just a few minutes.
PostRelease is a patent-pending platform for broadcasting branded content as sponsored posts in forums, blogs and content sites, as well as making content marketing scalable and measurable. By enabling companies to insert their content through sites that have opted to receive this information as sponsored posts, PostRelease extends the value of existing content by delivering it to relevant sites. Officially launched just recently, PostRelease has already driven revenue to more than 600 forums and has served more than 100,000 placements to top consumer brands including Ford®, Armor All®, STP® and Intuit®.
For more information about PostRelease and its integration with vBulletin, visit: http://www.postrelease.com/Publishers.
vBulletin (www.vbulletin.com) is the world leader in forum and community publishing software. Customers have created vibrant communities for over 10 years on vBulletin’s stable and mature platform. Developed with security, powerful administration features and speed in mind, it serves over 70,000 online communities with an international team. vBulletin is a division of Internet Brands, Inc.
PostRelease is a comprehensive content marketing platform that provides companies and brands with a simple, scalable way to reach audiences with text, images, embedded video and other valuable content that is automatically distributed and published on relevant websites, forums and blogs. PostRelease provides marketers with a medium by which they can tell a deeper story about a brand, product or service. It also provides a premium revenue stream for the content-rich website, blog and forum publishers who opt-in to the PostRelease network.