Dunkin’ Donuts Steps Up To The Plate With Iced Coffee Campaign Featuring New York Mets® Manager Terry Collins And New York Yankees® Manager Joe Girardi
NEW YORK, June 6, 2012 /PRNewswire/ — Two things immediately come to mind this time of year – baseball and iced coffee. Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, has all your bases covered this summer season. New York Mets* Manager Terry Collins and New York Yankees* Manager Joe Girardi will be featured in a two month campaign in the New York Metro area+ to promote Dunkin’ Donuts Caramel, Mocha and the new Mocha Almond Iced Coffee flavors.
Dunkin’ Donuts will showcase both managers through a multi-tiered promotional campaign. Collins and Girardi will be featured in the television and radio campaign, “Fuels Any Series,” which will spotlight the friendly rivalry between both managers, with Collins promoting Mocha Iced Coffee and Girardi promoting Caramel Iced Coffee.
Additionally, the managers’ likeness will be prominently displayed in Dunkin’ Donuts restaurants throughout the New York Metro area, including store standees, door decals and in-store POP. The “Fuels Any Series” campaign will also be leveraged through Dunkin’ Donuts’ various social media channels during the promotion.
“It is an honor for Dunkin’ Donuts to partner with both Terry Collins and Joe Girardi for this exciting promotion. Dunkin’ Donuts has a long standing relationship with both the Yankees and Mets and this partnership will be a fantastic way to highlight Dunkin’ Donuts’ leadership in the iced coffee category,” said Russ Romeo, Field Marketing Director for Dunkin’ Brands in the Mid-Atlantic Region. “Whether you are a Yankees fan or a Mets fan, Dunkin’ Donuts is sure to fuel your summer!”
Collins was named the 20th manager in Mets history on November 23, 2010 and has led the Mets to a 31-25 record this season. He first joined the Mets in 2010 as a Minor League Field Coordinator overseeing all on-field aspects of the Mets’ Minor League Spring Training, mini camps and Fall Instructional League. Collins previously spent six years as a major-league manager leading the Anaheim Angels* and Houston Astros* to winning records and second place finishes.
Girardi became manager of the Yankees in 2008, and led the team to their 27th World Championship in 2009. Girardi led the Yankees to the post-season the past three years, and currently has the Yankees near the top of the American League East with a 30-24 record. During his playing career, Girardi spent 15 seasons as a catcher in the big leagues, winning three World Championships with the Yankees (1996, 1998 & 1999).
Dunkin’ Donuts has been at the forefront in developing an innovative process for brewing iced coffee, which has set the standard for the industry. The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation–iced coffee that is never bitter or watered down.
*Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit MLB.com.
+Participating shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren
About Dunkin’ Donuts
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for six years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2011, Dunkin’ Donuts’ restaurants had global franchisee-reported sales of approximately $6.4 billion. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
Contact: On Behalf of Dunkin’ Donuts
SOURCE Dunkin’ Donuts